Many bloggers underestimate the potential of social media as a traffic generation tool. They limit their social media marketing efforts to sharing updates of new blog posts and important events. But social networks are an important source of referrals, as anyone using Google Analytics can easily verify.
When optimized, you turn your social media pages into well-oiled traffic generation machines. All you have to do is place a few prompts in the right places and follow a simple routine each time you post on your blog. Most blog marketing processes can also be automated, to save you a lot of time.
1. Display your blog’s URL on your social media pages
Twitter lets you link to your website from your page, but what you probably haven’t considered is that it doesn’t limit you to that one link. You could add an additional link in your description field, directing your social media profile visitors to your blog. You can also link to your blog from Facebook and LinkedIn, and you should.
Alternatively, you can introduce your blog and pin that social media post to your profile, so that it is the first post that your profile visitors see.
You could also create a post inviting people to subscribe to your blog update newsletters, an interesting way to acquire instant leads.
2. Schedule social media posts
Sharing blog content on social media helps you diversify your feed, and appear less promotional. It is also a great way to establish your authority on a subject. Social media posts with blog updates can act as RSS feeds on social media for your followers who can access your blog content from their social media feeds. For new followers, the updates can serve as a reminder that your business has a blog and prompt them to check it out.
Since it can be tough to create and share updates each time something is posted on your blog, you can schedule posts in advance with a social media management tool like DrumUp. Create alternate headlines/sectioned tweets and store them on the tool’s library so you can recycle them on dry days.
You can also use a hashtag research tool like Hashtagify to find the right hashtags to amplify visibility for your posts.
3. Repurpose your blog content
Ben Hardy began blogging in 2015, and used Medium to grow his audience. He repurposed his blog content on Medium, with CTAs to prompt his medium fans to opt in to his blog newsletter. Within 6 months, he grew his readership to 20,000. Repurposed content can be placed on platforms that can act as platforms to find and attract your blog readership.
You can turn blog posts into Slideshares, infographics, podcasts and webinars to acquire new audiences. Slideshare is a great place to share content because it can generate as many as tens of thousands of views.
4. Index your visual content
The visual content that you create for your blog can be indexed separately on different platforms that have their own users and traffic.
Infographics can be submitted on one of many infographic directories, where people look for infographics to share.
Blog cover images or other graphics created for your blog can be branded and uploaded on copyright free stock image sites like Flickr or Pixabay for other people to pick up and use.
Additionally, you can build visually oriented social media profiles on platforms like Instagram and Pinterest with your visual content. You could also create a collection on Google Plus or a Pinboard on Pinterest.
Simply remember to include a link back to your blog on the sites where you share that content.
5. Share blog post updates in social media groups
Several marketers swear that LinkedIn marketing drives them a good amount of traffic. You can join relevant groups on LinkedIn and start sharing your content on those groups. You can also share them on Google Plus communities and subreddits.
But be warned, Reddit doesn’t work like other social media communities. You can’t market on Reddit, you have to become an impartial community member who helps other members.
You can also enable LinkedIn group sharing on your blog with a social media share plugin like SumoMe, so visitors to your blog can also share on groups.
6. Participate in Twitter chats
Twitter chats are a great way to connect with experts in your industry. Many Twitter chats have impressions in the millions, giving you massive real time visibility with people in your niche.
As tweets are brief, fellow participants won’t mind if you elaborate a point with a blog post share or suggest a read for one of their questions.
The best part about Twitter chats is that they are visible to people who aren’t a part of the chat as well, giving you access to new and untapped audiences.
Run a quick search for Twitter chats related to your niche and begin participating in them today.
7. Enable social media sharing on blogs & newsletters
The easier you make content sharing for your blog visitors, the more likely they are to share. Add social share plugins on your blog and newsletters and see how you shares increase.
That wraps up seven incredibly easy ways to market your blog on social media. All that is left is for you to get started.
We hope you’ve enjoyed this guest post. Disha Dinesh is a Content Writer at Godot Media, a leading content agency. Her interests include social media and content marketing. When she’s not writing, she’s on the hunt for social media trends and inspiration.