With millions of beauty tutorials floating around the Internet and inspiration from celebrities and gurus alike, it’s now easier than ever to step up your make-up game.
According to a new survey from services marketplace Bark.com, 75% of people request a specific celebrity look when they’re working with make-up artists. And naturally, there’s a few names which come up a lot.
After surveying 2000 make-up artists, stylists and beauticians based in the UK, Bark.com narrowed down ten of the most popular celebrity beauty looks which their clients screen grabbed or pinned ahead of their appointments.
But who came in at number one? It was a close call between American and British royalty for the top spot, but in the end Kylie Jenner reigned supreme as 2018’s most in-demand #FOTD (that’s ‘Face of the Day’).
Bark.com say it was Jenner’s “full pout” in particular that people requested. The reality star has of course launched a whole business off the back of her signature look, with her make-up line Kylie Cosmetics including best-selling lip kits. Last year she became the youngest person on Forbes’ self-made rich list, earning £681 million in less than three years.
Meghan Markle ran in at second place for her “natural wedding make-up look”, which accentuated the former Suits’ actress’ excellent skin. Given Bark.com revealed weddings were “listed as the top reason for hiring a makeup artist”, a royal wedding beauty look was an obvious choice.
The list was also dominated by American celebrities, including Ariana Grande, Beyonce and Kim Kardashian.
Most popular celebrity make-up looks of 2018
1. Kylie Jenner’s lip look
Bark.com claimed that “Kylie’s trend-setting lipstick style” was the most requested look. Jenner also dropped a three step Snapchat tutorial for anyone looking to copy her look at home. She revealed that she first fills in her lips with lip liner, then uses a matte liquid lipstick in the middle, before blotting.
Meghan Markle’s wedding make-up was subtle, minimal and modern. According to Bark.com, her “elegant and simple look highlighted her natural beauty and was in high demand” in 2018.
Meghan’s close friend and renowned makeup artist Daniel Martin created the look for her after she asked him via emoji to do her wedding make-up. Martin told SCMP that “the texture of the skin” was paramount to the look, which he prepped with a “toner, water-based moisturiser and a Korean sunscreen”. He also revealed that he used a cream-coloured base with shades of “warm chestnut and cocoa” to create her subtle smoky eye and a “coral-coloured blush cream” for a sun-kissed look.
“She wanted to feel comfortable in her own skin” he said.
3. Kim Kardashian’s contouring
Kim Kardashian’s make-up style remained popular this year, with Bark.com revealing “her perfectly sculpted skin” came in at third place. They added that her “signature contour make-up technique inspired millions to experiment with shading and highlighting”, leading the reality star to launch her own beauty line KKW Beauty, following in her sister’s bestselling footsteps.
4. Cara Delevingne’s eyebrows
The British model-turned-actress has inspired a bigger (and bushier) approach to brows. Bark.com revealed her “thick statement brows and smoky eyes kick-started a trend that trickled from the runway to celebrities, vloggers and beyond”, igniting a craze for brow-related products. Delevingne suggests “keeping [eyebrows] as wild as possible to [let] their natural shape go”, as well as to “sticking to the same shape” when filling them in.
5. Ariana Grande’s eyeliner
The Sweetener singer might be well known for her high ponytail and her love of thigh high boots, but her signature cat eye look has become a big favourite in the beauty community. Bark.com said that it was so popular because it “adds drama and accentuates her almond eyes” and is essentially the “perfect wing”. Grande’s makeup artist Ash K Holm revealed to Refinery 29 that you should use “an angled eyeliner brush to extend the wing”, which should point towards the tail of your brow to “lift the eyes up”.
6. Lily Collins’ make-up at the Met Gala
It turns out Lily Collins’ Met Gala look was specifically requested quite a bit last year. It featured green and red face gems and very dark lipstick. Bark.com said, “her bold brows, dark lips, intense eye makeup and gem stones to finish” really made an impact last year and her makeup artist Fiona Stiles revealed to Popsugar she was inspired by “the idea of the occult and the dark arts”.
7. Beyonce’s eye make-up at Coachella
Women in the UK were asking make-up artists to emulate the singer’s “dramatic and sparkling makeup” from her landmark Coachella performance. Beyond smashing the patriarchy as the festival’s first ever female headliner, Beyonce’s glittery eyeshadow was also a fresh take on the face gems and glitter stripes that dominate festival beauty looks.