And a permanent deal at the end of the loan could be worth more than £54million.
Express Sport understands Juventus have rejected an initial six-month loan deal for the Argentine striker.
Higuain is currently on loan at AC Milan but wants to join his former coach Maurizio Sarri at Chelsea.
Juventus want to sell Higuain outright for £36m.
But Chelsea have proposed a long-term loan, with them taking over the remaining six months of Milan’s lease on the player.
They then want to take the Argentine on loan for next season as well for an £18m fee, followed by a permanent deal in the summer of 2020.
Juventus are reluctant to go for another loan move but could be persuaded with clauses for the deal to be made permanent if Chelsea finish in the top four or win the Europa League.
Chelsea are also in advanced talks with Zenit St Petersburg over a £31m deal for Argentine midfielder Leandro Paredes.
Higuain’s arrival, meanwhile, would likely spell the end of Alvaro Morata’s spell at Chelsea.
The striker is wanted at Valencia, Atletico Madrid and Sevilla.
Morata could head back to Spain after a disappointing 18 months at Chelsea in which he has failed to cement his spot as their regular centre-forward.
The ex-Real Madrid striker cost £60m in the summer of 2017 and was earmarked as the replacement Chelsea needed for the departing Diego Costa.
But Morata – and fellow striker Olivier Giroud – has laboured for form and goals at Stamford Bridge.
Daily Express :: Sport Feed