Call it the Goldilocks theory of the pandemic workplace.
Nonstop Zooms and video meetings are too taxing. Emails and Slack hold companies together, but written text can never capture the nuance of human conversation. What’s the answer? The humble phone call.
“A phone call is in many ways the happy medium,” says Marissa Shuffler, associate professor of organizational psychology at Clemson University. “It’s perfect for one-on-one discussions and has just as much richness as a video call, without overwhelming you with visual information.”
In March, as the pandemic hit, many offices shifted their workflows into hours of video calls almost overnight. But they quickly realized that video doesn’t work for everything.