Haas have a new line-up this season, with Russian driver Nikita Mazepin stepping up into his first season in F1 too.
But realistically, all eyes around the world will be on the Formula 2 champion Mick, who is about to experience a debut like no other in the sport.
“The excitement in Germany is huge, I say Germany because obviously he is from there, but it’s worldwide because his father was such a great driver, he won seven championships,” explained Steiner, speaking exclusively to the Express Sport.
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“A lot of people just recognise it and go back to watch it again.”
Until last year, Mick’s father Michael was one of the most successful grand prix drivers in history, and not only does Mick carry his surname, but this season on the timing screens – long term fans will see a familiar three letters ‘MSC’, rather than ‘SCH’ – a nod to his father’s legacy.
However Steiner admitted it was too early to say if we will see any glimpses of his famous father’s skills on track this season.
“He has got talent, because he won Formula 2, because otherwise he wouldn’t be with us. Michael was a seven-time world champion with two different teams, two with one, five with the other, so he was an exceptional talent, you get one of these guys every 20 or 30 years, with exceptional talent,” continued Steiner.
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“But for sure he has got talent, how big it is – we will find out in the next years, not in the next weeks, the next years.”
There will be a lot of pressure on the 22-year-old to emulate his father, and follow in his footsteps to success.
But the team boss believes he will overcome the pressure of carrying the legacy.
“I think he will deal okay with it, his father didn’t come in and win a race in the first year, but times have changed as well,” Steiner added.
“But I think he needs to deal with it. There will be pressure and some moments he will not be happy because of the pressures, but when you are young you can take a lot.
“We just need to help him grow as a driver and a human being as well.”
Haas have an all-rookie line-up this season, after Romain Grosjean and Kevin Magnussen weren’t retained, with Schumacher and Mazepin stepping up to the pinnacle of the sport.
And Steiner explained the goal at Haas is to learn and grow this season, for a chance to be competitive in 2022 when regulations in F1 change.
“And then my focus shifted last year already to 2022, I saw 22 as an opportunity for us because of the new regulations.
“Then you look at it and think, well what are the drivers? Ok, we have the chance to get new drivers for 2022, and take some rookies.