On face value, 14 goals this season does not seem a bad return, but it compares badly with the 29 and 31 goals he hit in the preceeding two campaigns.
The sort of goal return that earned him the big bucks at the start of the season.
The drop in ratio has coincided with Arsenal falling to ninth in the table ahead of tonight’s visit by Liverpool.
With all eyes at the Emirates still on that fourth place – nine points ahead of them with just nine games to go – Arteta makes no bones about his top striker needing to pull something out of the bag.
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“It has not been what it has been in recent years and it’s a factor that is contributed to by a lot of things that the team has to do on the pitch.
“It is not just his thing, but obviously we need Auba in a different form in the next games to give us our best chance to finish where we want to finish the season, that’s clear.
He can play off the left, off the right, in the middle. He’s done it. It’s nothing new. When you look at his stats in the past, there is not a big difference.
“But when he’s got this form of confidence when he is unstoppable.”
Arteta dismisses suggestions the 31-year-old is now rather too comfortable – although he does hint that there was more drive in his rhetoric during negotiations of his contract than there has been evident in his play of late.
“It is easy to connect things like his contract, but I am not suspicious of that,” Arteta said.
“To maintain that level is really complicated but he is trying his best, he is trying hard. That is what he is aiming to do.”