Social media has erupted with congratulations for Asda’s new range of children’s uniforms that are designed with one major difference.
The supermarket’s online campaign introducing their new ‘Easy on Easy Wear’ range, which is specifically designed for children with sensory-sensitive needs, has gone viral.
Parents have congratulated them for doing away with scratchy seams, fiddly buttons and other details which make school mornings stressful, the Manchester Evening News reports.
Writing on Facebook, ASDA said: “We’re the first UK supermarket to sell clothing designed for children with specific or sensory-sensitive needs such as autism.
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“George’s new Easy On Easy Wear range replaces fiddly buttons with easy close fastenings, uses softer thread on seams, and has care instructions printed on the fabric rather than using labels.
Tom Purser, head of campaigns at the National Autistic Society, said: “Parents often tell us how sensory sensitivities can mean that autistic children struggle with clothing, like an itchy label, a scratchy seam or an uncomfortable fabric.”
He added: “Finding clothing their children can wear can make shopping for clothes time consuming and stressful. Many parents have to scour specialist shops for everyday items that other families are able to buy easily.
“So, it makes a real difference when a major retailer takes this on.”
The uniforms are already proving popular, and Asda’s post has racked up more than 2,300 likes, over 555 comments and almost 1,000 shares.
Responding to the post, one shopper wrote: “Brilliant Asda well done about time someone did something for autistic children.”
“Absolutely amazing well done Asda shall be investing in some of this next year,” said somebody else.
A third person wrote: “This is great. As a parent, I’ve lost count how many tops I’ve ruined by trying to get the sewn in labels out!”
“Excellent idea, thank you so much Asda, this will make school days far less traumatic,” exclaimed a fourth.
However, some shoppers took the opportunity to comment about the lack of clothing catered towards adults with autism.
One individual said: “This is awesome! but – where are the adult ranges? these children with autism don’t just grow out of it. where are the work appropriate adult clothing for autistic and sensory sensitive adults?”
“Hopefully this will be the start of seeing these kids grow up and still feel supported and comfortable into adulthood.
“Plus, who doesn’t hate the stupidly massive 15 labels in all the clothing these days?”
Another agreed: “A definite need for an adults range as well.”
“Now do it for Adults as well please,” requested somebody else.
[email protected] (Rachel Pugh, Lisa Baxter)
This article originally appeared on Hull Live – Celebs & TV