The latest Glazer gaffe at Manchester United, has the potential to be their most damaging.
Even before the Super League fiasco, the American owners at Old Trafford were amongst the least popular in the Premier League.
Since taking over the club in 2005, they have leveraged debt against the club, failed to maintain the stadium and overseen a deterioration of the playing staff.
But the baffling decision to sign up to a competition that players and fans detested in equal measure could be the final straw.
Due to the backlash, Joel Glazer was forced to do what the family very rarely do – speak to the fans directly.
In a lengthy apology, Glazer apologised to supporters for misjudging the situation and are now focusing on making amends.
Towards the end of the statement, Joel promised: “This is the world’s greatest football club and we apologise unreservedly for the unrest caused during these past few days.
“It is important for us to put that right.”
It will be very difficult to repair the damage that has been done in the previous days, but football can be a fickle game and if United can finally end their wait for a title next season, it may ease the pressure at least.
In order to do that, Ole Gunnar Solskjaer will need to be heavily backed in the transfer window. His top target is believed to be Erling Haaland, with the Borussia Dortmund superstar valued at £150million.
Real Madrid are also in the hunt for the Norwegian, but president Florentino Perez has handed them a major boost by suggesting they will be unable to pull off any deal of that magnitude.
In fact, he predicted no team in Europe would be able to do so, although that feels an assessment rooted in his anger and disappointment at the failed ESL.
“In general, there will not be big transfers this summer,” Perez told El Larguero.
“When money does not flow from the rich clubs to the poor clubs, everyone suffers.
“It’s impossible to make signings like Mbappe and Haaland, in general, not just for Real Madrid, without the Super League.
“If we don’t sign Mbappe this summer, I don’t think any fan will shoot himself in the head. They know we’re doing our best, and if things don’t happen, it’s because they’re impossible.”
Signing Haaland would move Manchester United back to the pinnacle of European football.
“Manchester United has a rich heritage and we recognise our responsibility to live up to its great traditions and values,” Glazer assured fans. Signing Haaland could prove he really means it.
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