Why would Virgin Media let customers from another company take advantage of its super-fast broadband speeds? Well, the newly-merged Virgin Media-O2 looks set to establish itself as a wholesale competitor to Openreach. For those who don’t know Openreach, a subsidiary of BT, manages a huge portion of the UK’s landline and broadband infrastructure. These cables are used by BT, as well as other brands, like Sky, EE, TalkTalk, Plusnet, Shell Energy, Vodafone, Post Office, and more.
That’s why switching from a broadband contract between BT and Plusnet won’t require a visit from an engineer – but a move to Virgin Media almost certainly will. The former use the same cables, so all you’re doing is plugging in a router with some different branding and sending your Direct Debit to a different account. Unfortunately, this also means that if Openreach hasn’t upgraded the broadband speeds in your area… you won’t be able to get a better connection from any of the biggest brands.
That’s a big target, but unbelievably, it still might not be enough to keep up with Virgin Media. At the last count, Virgin Media was on-track to have 16 million homes across the UK wired-up with its gigabit-capable fibre broadband by the end of this year. It’s also announced plans to expand to another 7 million homes soon.
“We’ve already talked publicly about the opportunity to extend Virgin’s one gig network to an additional seven million homes, allowing us to tap into new revenue streams like wholesale,” Virgin Media Chief Executive Officer Mike Fries confirmed during the latest earnings call.
For those working from home – collaborating on projects remotely, making video calls – with busy households with family members trying to stream high-resolution video, download video games, back-up their photo collection to the cloud, update gadgets with new software, stream music to smart speakers, and more… 80Mbps can soon begin to feel pretty sluggish.
Aside from faster internet for its broadband customers, there could be another reason that Sky wants to switch from Openreach to Virgin Media. The satellite broadcaster has previously announced ambitions to offer its Sky Q telly system without the need for a satellite dish on the outside of your house. To bring thousands of channels, sporting fixtures in 4K resolution, and more, over a single broadband connection – without impacting the internet speeds to every other device in the house – Sky will, presumably, need some serious bandwidth to offer the same Sky Q telly experience as its satellite dish.
Regardless, with UK regulators approving the £31 billion merger between Virgin Media and O2, it does seem like the chess pieces are starting to come together for the new joint venture to truly challenge Openreach. More competition is likely to be a good thing for broadband customers nationwide. After all, if new broadband providers are able to piggyback on the full-fibre cables already buried under streets and homes across the UK, they have the ability to scale much quicker.
Just as we’ve seen dozens of broadband firms flourish and compete on price on Openreach’s broadband infrastructure, the same could now happen with the future-proofed gigabit-capable cables weaving their way across the UK.
We’ll have to wait a little longer to see whether the tipsters talking to ISPreview are correct about Sky being front of the queue to partner with Virgin Media and leverage its super-fast network. But we’d imagine there are plenty of Sky broadband customers chugging along with 50Mbps speeds who have their fingers firmly crossed.
This post originally appeared on Daily Express :: Tech Feed