BT Sport is no stranger to 8K. The broadcaster tested live 8K feeds early last year during Arsenal’s match against Olympiacos at the Emirates Stadium. Then the COVID-19 pandemic struck, putting plans on ice, which resulted in a delay to BT pushing ahead with a full rollout to customers. But now, things are back on track.
BT says it has recently finished building its first 8K ready gallery, one of the first to do so outside of Japan.
“This is the beauty of the dynamic channel infrastructure that we’re delivering,” Hindhaugh told us. “We will always serve up the best possible flavour, so for instance, if you’ve got an HDR television, then the BT Sport Ultimate channel will give you that variant if you’ve got a 4K SDR television, it will give you that variant.
“We’re trying to move away from talking formats to customers. We will simply give you the ultimate viewing experience depending on that platform.
“In the future, if a BT Sport customer is subscribed to Ultimate, has the right connectivity and they have a Samsung 8K TV they will automatically be served up that offering if it’s available in 8K.”
This is a huge investment from BT Sport and you might be wondering why the firm is putting so much time and energy into a format when millions of homes have only just made the switch to 4K TVs.
“We’ve been first in the UK for 4K HDR, Dolby Atmos, 360, the list goes on,” said Hindhaugh. “What’s in it for us is maintaining that trust between us and our customers that when you watch BT Sport, you get the best quality available it’s all about taking people to the heart of sport.
“We don’t do it to be clever, we don’t do it to be first, we do it to ensure that we are giving people an experience and taking them closer to the action.”
Along with BT Sport being excited about the future, Samsung also says it’s pleased that consumers will soon be able to watch content in 8K. With more of us investing in bigger screens, higher resolution content is vital to get the best experience in living rooms.
“When you look at the market, 75-inch screens and above grew about 115 percent last year and that’s where 8K really shines,” Deep Halder, Head of TV/AV Retail and Content Services, Samsung Electronics UK said. “When consumers are making these big purchases, they increasingly want to future proof themselves, so when you know 8K is available in those large screen sizes the appetite for going for a 4K screen diminishes.
“8K TVs are now there in homes and, as a pioneer, it’s really up to us to figure out who is the right partner that we need to support and incubate to bring this next generation experience in the homes and there’s nobody better than BT Sport to partner to bring that stadium experience to fans.”
BT Sport wouldn’t reveal exactly how many games they will be broadcasting in 8K this year but, if you have one of these latest televisions in your living room, expect to see brighter and better content arriving in the future.
This post originally appeared on Daily Express :: Tech Feed