The new channel opened with an hour-long introduction of the presenting line-up. GB News has been created to rival British news and current affairs channels, including the BBC and Sky.
Amongst the high-profile line up of hosts are former Sky Sports presenter Kirsty Gallacher, ex-BBC presenter Simon McCoy and former ITV presenter Alastair Stewart.
The broadcasters offered a glimpse of their respective programmes from different locations around the GB News studio in west London.
Former BBC political presenter Mr Neil gave an opening monologue on Sunday’s launch.
He told viewers that GB News will cover “the stories that matter to you and those that have been neglected” and will deliver “a huge range of voices that reflect the views and values of our United Kingdom”.
He continued: “It is our explicit aim to empower those who feel their stories, their opinions, their concerns have been ignored or diminished.
“We are proud to be British. The clue is in the name.”
The former BBC presenter went on to say that GB news “won’t dwell much on the latest gossip of the Westminster bubble”.
Mr Neil added that the channel will “puncture the pomposity of our elites in politics, business, media and academia and expose the growing promotion of cancel culture for the threat to free speech and democracy that it is”.
GB News is the first new British news network in 24 years, since BBC News 24 launched in 1997.
This post originally appeared on Daily Express :: UK Feed