Last week, a report hinted at some of Netflix’s gaming ambitions. The company confirmed some details in its Q2 2021 earnings reports. Netflix stated that it will be “primarily focused” on mobile first. It plans to expand its interactivity projects such as Black Mirror Bandersnatch and Stranger Things. Netflix will make the upcoming titles available for free as part of your subscription. The company also stated that it would continue to keep up with movies and television.
The company wrote to shareholders that it views gaming as a new content category similar to its expansion into original films and animation.
2020 was a huge year for Netflix. Netflix attracted 16,000,000 new customers in just three months, with everyone staying at home and the movie theaters closing. This has slowed to a shocking extent in 2021, and it is still difficult to attract new customers. According to the earnings report, 1.5 million new subscribers were added in Q2, which is actually slightly more than the forecasted one million. This is however lower than Q1 2021 which saw the company add 3.98 new customers worldwide.
Netflix claims it expects new customers to reach 3.5 million in Q3 2021. This is an increase of 2.2 million from the previous three-month. The company says that if it happens, that would increase the number of new subscribers to 54 million in the past two years. Netflix’s growth may have slowed, but it is still doing well overall. The quarter’s revenue was up 19% year-over-year to $7.3 billion.
Netflix claims that Shadow and Bone was a very popular series in the quarter. It was streamed to more than 55 million households in less than one month, according to their own statistics. Based on these numbers, the show has been renewed for a second series. Sweet Tooth was streamed in 60 million households within the first month of its availability. Popular choices included The Circle and Too Hot to Handle, which were unscripted series. True crime docuseries The Sons of Sam was also popular. __S.20__ Netflix explained that The Mitchells Vs. Netflix has now streamed The Machines to 53 million households, making it its largest animated film.
Netflix claims that COVID-related production delays caused a “lighter first half of 2021” in terms of content. However, the pace will pick back up throughout the year. Netflix’s Q3 lineup features new seasons of La Casa de Papel, Sex Education and Virgin River as well as live action films such Sweet Girl (Jason Momoa), Kissing Booth 3 (Mary Elizabeth Winstead) and Kate (Mary Elizabeth Winstead). The animated film Vivo will also be available, featuring new music by Lin-Manuel Miranda.
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Published on Tue, 20 July 2021 21:17.16 +0000