Zip and Quadpay Launch New Unified Brand To Strengthen Position within the Global BNPL Ecosystem
Global payment technology innovator Zip+Co+Limited, ASX%3A+Z1P, acquired Quadpay, a U.S. buy-now, pay-later (BNPL), platform. Zip today unites its rapidly expanding global business under one brand to raise brand awareness and to leverage additional resources in order to be a leader in digital universal payments technology.
Zip has one brand identity and is making significant investments to increase its visibility in 12 countries across five continents. The U.S. customers can still split their purchase into four installments with no interest, using the same flexible payment options as before, but now they have a bolder look.
We believe Zip can be the best global payment brand, for merchants as well as consumers,” stated Zip co-founder Larry Diamond. We have seen extraordinary growth in America since Zip bought Quadpay. As we expand our global reach, we have built a brand that can grow along with us. This allows us to honor our customers, merchants and Zipsters and puts them in the centre of everything we do i>
Zip is expanding rapidly to make alternative payment options more accessible and increase access to fair, transparent and responsible financial products. Zip will invest $400 million in America to boost its brand awareness. Zip will also bring 300+ finance product specialists and more than 200 technical resources together to help drive global efficiency in the retail sector.
“Zip has almost a decade experience working with retailers and merchants, and this new brand gives us more access to resources,” stated Adam Ezra (Co-CEO) of Zip US. The same payment technology solutions that have propelled Zip to global leadership in the U.S. and nearly doubled its growth will continue to accelerate under the Zip brand. There are more innovations in the pipeline.
Zip is a pioneer in fintech by creating transparent, flexible products that allow people to take charge of their payments. Zip has reaffirmed its brand purpose by ensuring that responsibility is a part of all it does. This helps people to take control over their finances.
Zip has teamed up with Koto, an internationally recognized design agency, to create a new brand purpose. Zip’s logo is boldly purple and was created to be prominent in both the in-store and online checkout areas of Zip’s merchants. Zip’s letter I is flexible and expandable. It forms a window within Zip’s logo that allows Zip to highlight individual merchants as well as celebrate Zip’s customers. Zip’s dedication to its customers and partners is evident in the modernized branding.
Zip’s revitalized purpose needs a bold, fearless, new brand,” stated Steve Brennen, Zip’s Chief Customer Officer. It had to be reflective of our commitment to people in all we do.
Zip will invest in its global brand, ensuring greater business results for retailers and customers. Starting in mid-August 2021, the new brand will be available across all global operations.
Zip has been expanding rapidly for 12 months and now serves over 7.3 million people in 12 countries. Customers can make payments in monthly installments to Zip, which is interest-free. Zip has partnered with more than 51,000 merchants worldwide, which allows them to provide flexible payment terms for consumers. It also drives traffic to merchants’ businesses via its own channels.
Zip Co Limited, ASX listed (Z1P : ASX), is a top Buy Now, Pay Later business that provides fast, seamless solutions to simplify payments everywhere.
Zip provides point-of sale credit and digital payment services for the travel, retail and health industries. This gives consumers and merchants around the globe access to flexible, transparent and interest-free credit.
Zip is one of the most rapidly-growing BNPL businesses worldwide with more than 7.3 millions active customers. Zip was founded in Australia in 2013. Its main markets are Australia, New Zealand and the United Kingdom. Zip currently employs over 1,000 people worldwide. Zip is licensed as a credit provider.
Visit www.zip.co for more details
View source version on businesswire.com: https://www.businesswire.com/news/home/20210721005998/en/
Publiated at Thu 22 July 2021, 02:21:19 (+0000).