Pinterest Rich Pins: How to Make Your Business Grow Organic sales

Read for 7 minutes

Opinions expressed by Entrepreneur contributors are their own.

Would you embed just one code snippet onto your site to double your Pinterest engagement? __S.14__

Let’s get to the point. There are two types of Pinterest pins: the average and rich. Rich Pins drive more traffic to your site, get more clicks, and generate more sales.

Rich Pins is a must-have for any seller of products online. This revolutionary tool has literally changed my life.

What is Rich Pins? __S.20__

Rich Pins provide backend metadata to Pinterest that gives it more details about your product. This allows Pinterest to offer a richer experience for users searching. You can think of the same pin but adding a lot more information to it. This makes your pin conversational and engaging. You can nail your Pinterest strategy with this method!

This invisible link connects your website data to your Pinterest content. It shares more information about your product than other products and helps it stand out from the crowd. Sales.

Rich Pins display metadata on a technical level. This includes keywords, phrases and price tags. Rich Pins are a way to display your website’s metadata whenever someone saves it. This allows buyers to prepare to buy once they arrive on your sales page.

Metadata is invisible and super…well, meta. However, you can distinguish a Rich pin from an ordinary Pin simply by looking at the information available. The Pin’s eCommerce website links to this content.

Rich Pins and the Different Types

You can make four types of Rich pins:

  1. Article pins — This is exactly what it sounds like – article content that comes from a website with a story or blog. Each Rich Pin with such content will usually have a title, author, description, and description.

  2. Product pins — These include information that will convert a user such as pricing, availability and whereabouts (if relevant). These are not Buyable Pins, which means they do not allow users to buy directly through Pinterest. They should link to the landing page for each product.

  3. Recipe Pins: Rich Recipe Pins allow users to find the ingredient list, cook time and rating without leaving the app. The brand using recipe Rich Pins can share their affiliate links within the pins. This can result in thousands of commissions.

  4. Rich Pins – These Rich Pins let users install your app from their smartphone using the correct code. App Pins allow customers to download your app seamlessly and provide an intuitive experience.

You should be focused on product and article rich pins in eCommerce. This means embedding code onto each of your products and blogs pages so that your Pin rank higher than the rest. This will increase audience engagement and retention. I now have to ask the important question…

Rich Pins: Why do I need them? __S.46__

First, it’s a great idea. You will not pay a cent (less than five minutes for embedding the code) and this is one tool that you can use to increase clicks, and eventually sales as an owner of an eCommerce store.

It’s also a clear lead-in, as consumers desire instant access and easy information. Although clicks are still the best way to convert on Pinterest, it’s far easier for users to find all they need in one Pin. It embeds the trust, know-how and trust necessary to make the sale.

It’s estimated that 72% of Pinterest users visit the site to find inspiration for buying. The more info you provide the better. We know 84% of users try out new items they find on Pinterest. Did I also mention that the site’s average visit time is more than 14 minutes long? This is plenty of time to grab and hold their attention. The more you provide information (without having to upload it manually) the better your engagement will be!

Rich Pins are a powerful tool for promoting brand awareness and collaboration. I have personally seen the benefits of Rich Pins as a consultant to hundreds of brands using Pinterest. Rich Pins help you:

  • Make a mark
  • Your digital community should be trusted and respected
  • Keep up-to-date with the latest and greatest trends
  • This easy SEO tool will make your site searchable and increase its domain authority each day.

Set up Rich Pins in your Website as an Online Service Provider

  1. Embed metadata to your website. Find out what metadata is available for Rich Pin types from articles to recipes and products by clicking here. Rich Pin formats are usually Open Graph or SEO plugins such as Yoast can be used to optimize the metadata on your site.
  2. Enter the URL of your website with meta data into Pinterest’s Validator to verify Rich Pins. Click ‘Validate.’ If you find any issues, fix them immediately. Next, choose the markup method (HTML or oEmbed) that was used for your pages. Click ‘Apply!

  3. Get started today with creating and testing your Pinterest content. These canva templates are easy to use and drag-and-drop.

You only have to complete the process once with one page. There is no need to go through each URL and revalidate every update. After you have set Rich Pins up once you are good to go.

How to be a Pinterest Manager

You can improve your Pinterest skills and use these Rich Pins more often in your real life. The best thing to do is keep learning and staying up-to-date on the latest trends and algorithmic updates. This is how I Pin to Sell Method works! This strategy is used by thousands of companies to expand and enhance their sales channels and conquer Rich Pins.

What if I said there was more to optimizing Pinterest’s organic reach? The Pin to Sales Method will help you launch your brand on Pinterest. Rich Pins will teach you everything that it takes to create, grow, and attract the ideal audience. You can even convert these people into sales!

The e-learning course includes six modules and interactive video trainings. It also contains the keyword-rich boards and pin descriptions templates. My clients have used these to increase their sales from 0-10k in a matter of hours. You can even create your own Pinterest graphics and plug them into Pinterest for any length you wish.

What’s the next step?

You’re losing out on thousands of leads every day, regardless of whether you have great articles or essential products. You are only three steps from being an internet business owner and standing out.

If done right, they can be fun and easy to make a lot of money.

Please don’t hesitate contacting me if you have any questions or need my assistance. I am Willow Kaii, Tiktok or LinkedIn.

Don’t wait, start creating and scaling your business with Pinterest Rich Pinterest Pins.

Publited Sat 31 July 2021 at 20:56:04 +0000

Leave a Reply

Your email address will not be published. Required fields are marked *