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Video marketing has seen a surge in popularity in recent years and proven its value in B2B. According to statistics, 70% of marketers in 2021 believe that videos showed a positive ROI.
What does B2B video marketing look like?
Video marketing for B2B is an aspect of content marketing. It involves sharing content with B2B audiences in video format. This video format can be social media videos or webcasts as well as video podcasts and live streams.
The survey revealed that 24% of marketers chose training videos while 24% chose promotional videos. 14% chose demo/explainer video, 14% selected demonstration/explainer videos, 14% went for live streaming, 14% went for live streams and 14% chose personalized videos. 10% went for how-to videos. 2% went for customer onboarding videos.
Tips and ideas for B2B content
1. Please share your stories
You can either give your customers a tour through your company to see the stages of product development, or show employees for a day. This will help build brand awareness.
2. Keep it simple
It’s best to make your videos lighthearted and fun. Although you may be reaching out for other companies, at the end it is still a conversation with a human being. You don’t want to make a company video. Instead, use animations or behind-the scenes action to connect with your audience.
Prospects want to find a solution for their problem. You can either interview clients that have used your product or post how-to videos on your site and social media.
4. Appeal to your emotions
Although you may believe that rationality is the best way to market B2B, emotional connection with buyers will make your video more impactful.
Your marketing message can have as little as making people like the ad or trust you. There will be an increase in the use of humor in B2B videos marketing, while amazement and curiosity are important.
They play an important role in how people see your brand. Video ads, content, and customer experiences are key to determining your company’s values and B2B relations.
5. You must ensure that the video production quality is excellent
If you want customers to see your videos, it is important to make them relevant and unique. You will need professional help to create these videos.
6. Keep the journey of the buyer in your mind
A B2B video marketing strategy should consider the purchasing phases and participants as well as their queries, needs, goals, and expectations.
The support content can help buyers make informed decisions regarding the products they wish to purchase from you.
Similar: The Online Journey of Your Buyer is Here. Are You Making Your Customers Experience Digital-First?
Three top social media platforms for B2B videomarketing
With over 55 million companies registered on LinkedIn, it’s easily one of the best social media sites for B2B video marketing. In 2020, there were 10,000 B2B software pages on the site utilizing it to generate sales leads, specify product reviews and other things.
96% B2B content marketers use LinkedIn to organically social media market, with 80% using LinkedIn ads. This is no surprise as companies get seven times more reactions and 24 times higher comments on their LinkedIn Live streams as compared to other regular videos.
Similar: LinkedIn Video Tips to Make You Stand Out
In 2020, 86% of B2B marketers used Twitter as their digital marketing tool. It makes perfect sense, as Twitter has grown in popularity among B2B companies due to its indulgence with industry news and content consumption.
Ad views of brands have 26% more viewership on this platform as compared to others. Business messages on Twitter have a 335% more likely chance of being clicked in a Tweet if they are posted four times compared to if they are only seen once.
With 2.74 billion active users on Facebook as of January 2021, 74% of these use the app for professional work. Facebook is used by more than 90 million small businesses to promote their products. More than 65% of brands use the Facebook ads feature, and 87% use the app as a marketing tool.
The top 5 best video hosting sites for B2B marketing
Vimeo allows you to create high-quality videos that can be easily shared with your audience. Vimeo is the most popular all-in-one software solution for video editing.
Wistia lets users create business videos using advanced tools such as customized players, detailed analytics and simple-to-embed video. This software is specifically designed to help companies use video on their website for support and marketing.
SproutVideo provides video marketing, security, and analysis tools that make sharing video easier. Easy lead capture, integrations with marketing platforms, and video SEO are all available to businesses.
Brightcove, an online platform for video sharing and creation that uses cloud technology, is available to all. Brightcove is used by many multi-national media businesses, organizations and companies to share and create videos online.
The software provides features like video marketing and video management, strategy ad placements, video analytics, library, social media sharing and interactive ad capabilities. It also allows users to live video content for OTT devices.
5. You Tube
YouTube allows you to upload and edit videos, as well as watch them online.
This site is one of most visited on the internet. It hosts around 6 billion videos per month.
To show their support, viewers can like, comment on and subscribe to the channels. You can upload your own video to share with friends.
Similar: Facebook can help you promote your YouTube videos
Three examples of B2B video marketing that has been successful
Cisco is a great example of B2B video marketing. This shows you that video marketing is not all about low production costs. It’s about getting to know your target audience before creating videos that are appealing to them.
The average length of a B2B video should range from 60 to 90 secs, according to Cisco’s lead social media manager. Cisco has a library of over 3,000 videos, and produces a number of videos every year. This allows B2B companies to learn how Cisco can help them create video solutions.
HubSpot excels at multi-format video advertising. It has a YouTube channel that is filled with customer success stories and case studies as well as podcasts, guides, and even podcasts. HubSpot’s content production reflects the sales funnels. HubSpot has a range of videos ranging from 30-second How-To Videos to 30-minute Case Studies.
HubSpot, a SaaS-based marketing platform for B2B companies, is an example of how B2B businesses can produce relevant and specific content to drive conversions.
SAP YouTube Channel offers personalized video marketing through its custom-made content. Brands can now view more relevant content.
SAP is able to target its customers at an emotional level, engaging them with solutions and solutions that address their problems.
This article should give you more confidence to approach B2B video marketing. You may actually enjoy it when you start.
Publiated at Sun, 01 August 2021 22.01:34 +0000