Your image can help you promote your company more effectively than traditional advertising.
Create Your Own Business
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Many of the most famous brands are still around after many decades, even centuries. They have continued to exist as anonymous brands. It has been a branding name and logo for the brand, which is why it still works. However, that doesn’t necessarily mean your business should follow their lead.
Are you familiar with the man who founded McDonald’s? Nike? How about Chevrolet? Chevrolet? Many of the biggest brands around the globe can now be linked with their faces.
Tesla is synonymous with Elon Musk. Large brands are increasingly choosing to associate a person with their brand, regardless of whether they’re a founder or a C-level executive. This is a great idea that you need to consider.
A personality is more appealing to consumers than a brand without a face
Over the past few years, a lot has happened in terms of how consumers interact with brands. In the 1930s, there was very little way to advertise – radio, TV and print were all available.
The messaging was direct. The messaging was very direct.
A logo today is not an afterthought. A lot of successful companies use simple, text-based logos with a font that matches their brand’s vibe. Online shopping makes it easy to convert your advertising and branding into sales.
Many brands started using familiar faces to build a stronger brand-consumer connection with the aim of making it easy. A brand that has a familiar face is more likely to be trusted by consumers than a brand without a name. If that person has an identifiable and memorable personality, it can multiply the impact tenfold.
Your story is more powerful than any other.
What if Tesla had a celebrity as its spokesperson instead of Elon Musk? Would it have been able to achieve a similar story of success? Because Elon Musk is the best at telling the story of the brand, it’s impossible to say no. Although he did not start the business, Elon invested and took over the reins. He quickly branded the company using his likeness and image.
He lives, breathes, and eats Tesla. Because he’s in the trenches every day, he is the most authoritative on everything Tesla. He is the only person who can relay the latest news and exciting developments, as well as explain the company’s direction. You and your company are no different.
Each business has its story. Brands that tell this authentically will benefit. The “why” behind brands is what consumers love. Many companies have amazing stories, but they don’t get enough attention.
Tell your story and become the conduit for others to hear it. Your story will be more powerful if it is told by you.
The strongest statement that you can make is to believe in your product or service
Be an entrepreneur and influencer. This is the most powerful statement an entrepreneur can make . To be the face and voice of your business means being out there. This shows that you are committed to your brand, will support it through all the challenges and be available to help if necessary. This level of commitment and trust is unmatched by paid endorsements from celebrities or fancy ads.
While it’s tempting to conceal behind the company name or staff member, those who stand out and face all of their challenges head-on make a bold statement. Brands will have challenges, and they will not be easy. This is why consumers respect brands that are human and prefer to patronize those with personal connections.
Publited at Mon, 2 Aug 2021 12:56:04 +0000