Ho Chi Minh City-based Vietcetera, a digital medial network originally created for millennials and Gen-Z, will broaden its target demographic after getting $2.7 million in pre-Series A funding. North Base Media, a media-focused venture company, raised the capital in two rounds.
Go-Ventures was Gojek’s corporate venture arm. East Ventures and Summit Media were also investors. Genesia Ventures and Hustle Fund are owned by Z Holdings. Z Venture Capital is Z Holdings’ corporate venture arm.
Vietcetera, which was established in 2016 by Guy Truong and Hao Tran, now boasts a user base of over 20 million. Advertisers include Nestle, Google, Nestle and Nestle as well as AIA Life Insurance. TechCrunch was told by Tran that Vietcetera would also be monetizing through “prioritizing content licensing and the development of original content.”
Vietcetera was initially created to serve millennials, Gen-Z and other audiences. In 2022, Vietcetera plans to launch more content and vertical brands that are focused on content for women, real estate, and personal finance.
North Base Media was established by Marcus Brauchli (ex-lead editor, Wall Street Journal, Washington Post) and Sasa Vucinic, chief executive officer, Media Development Loan Fund, to support digital media startups in countries where there is increasing mobile internet penetration. The News Lens and Majarra are its portfolio companies.
Vietcetera will use the new funding to produce content. This includes new podcasts and shows, app development and franchises as well as content licensing and acquisitions.
Publié Mon, 30 August 2021 at 06:26:45 +0000