Newslanes Media
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Small businesses have many options for online marketing to stay ahead of their competition. Pinterest marketing is one strategy that leverages Pinterest, a popular social media site which has been one of the most successful promotional websites on the Internet.
Although Pinterest may be considered social media, the site is more of a search engine similar to Google and Yahoo! Although users have the ability to comment and like content, many people use Pinterest for bookmarking purposes. Now that we have a better understanding of how Pinterest differs from Facebook and Instagram, let’s see how you can actually benefit your company by using it.
What makes Pinterest useful for small business?
It’s simple. Pinterest users often search for services and products to purchase. Optimizing your content will help potential customers find you easier by identifying keywords people may use to search for the product/service you offer.
Pinterest provides you with data about the engagement of your content, also known as “pins”, and helps to rank your website higher in search results. If your pin is properly optimized, it could appear in search results when someone searches for specific keywords. This is why it’s important. It allows you to reach more targeted customers who are looking for your product or service. It can increase website traffic and lead generation as well as lower bounce rates.
It’s a great platform to use if you want to reach Millennials. This is because it has a growing following with younger generations, which are more inclined to purchase based on online content.
Related: 4 Pinterest Hacks You Can Adopt to Drive Traffic to Your Blog
What can Pinterest do to boost the SEO of businesses?
Pinterest is responsible for 70% of my blog’s organic traffic. My blog receives thousands to even thousands of visitors every month without me needing to work hard. It is a smart way to increase traffic, convert leads into customers or subscribers, and build a business online.
Here are five Pinterest marketing techniques that can help you stand out from the rest.
Create a Pinterest business account for your company. It is the most important step in any Pinterest marketing plan. This allows you to add more details about your business, including its mission statement and the products available to purchase.
Your account bio and boards should be optimized with relevant keywords to promote your services or products. Do some research on the keywords and keyword phrases your target audience searches for most often.
In the description of your pins, include links to your blog and website. It doesn’t matter if you are promoting product pages or blog posts, pin images that have links back to your site. Potential customers and clients will notice you more often if your pins are high quality.
Pin images to link back on your site. Create eye-catching graphics or images that grab attention. Horizontal images perform more well than vertical ones. This is why it’s important to remember this when you create content.
Related: Why do Businesses need a Pinterest manager?
Promote your work without hesitating
Promote your Pinterest account. Follow people who are like you on Pinterest and be active. Use your Pinterest profile to share with your social networks. Encourage your customers to follow you Pinterest account by including the link in their email signature.
You can use Pinterest to do more than pin home decor inspiration pictures or recipe ideas. It can also be used as a way for your company’s marketing online. It’s a great way to increase brand awareness and attract the right customers.
Related: Pinterest Shares Are About to Soar
Publiated at Thu, 02/09/2021 @ 14:05:05 +0000