Roli fascinated me when I first saw Roland Lamb, founder/CEO of Seaboard at SXSW 2013. The London-based company continues to provide innovative musical solutions over the years. This includes 2016’s modular Blocks.
Creativity and success in a runaway startup are not always compatible. A BI profile on the company notes some of Roli’s recent struggles, referencing a “niche” product set, which is probably fair. The company’s products were not designed to be mainstream successes, despite having some prominent fans in tech media and the music industry.
This, along with the ongoing pandemic, has forced Roli into some evasive actions, such as filing for administration in England. Lamb, and the 70 other employees, will continue to keep Roli’s dream alive through a spinout named Luminary.
Lamb and Company have been in touch with us to clarify this, but we know that Luminary is the new home of Roli’s intellectual properties and debts. Roli has raised over $75 million.
Lamb stated in an interview that “the end result was our pro-focused products, which although they were successful in their market, it wasn’t enough considering our venture trajectory.” We had our sights set on hypergrowth, but that was difficult.
Roli recently announced Lumi as a mainstream product that aimed at teaching users how to play the piano using light-up keys. The product, which is also called Luminary will focus on the product and plans to keep offering its original Seaboard product.
Publiated at Thu, 02/09/2021 20:00:05 +0000