Priyanka Chopra Jonas and Julianne Hough will co-host the philanthropic competition series The Activist on CBS
Priyanka Chopra Jonas, Julianne Hough and Usher are set to co-host the upcoming CBS competition series The Activist.
The show will be centered on six individuals working in the field of philanthropy who partner with one of three figures with large followings in an effort to implement changes in the health, education and environmental fields.
According to Deadline, the five-week program will premiere on the network and will also be made available for streaming on the Paramount+ service on October 8th.
Taking the lead: Priyanka Chopra Jonas, Julianne Hough and Usher are set to co-host the upcoming CBS competition series The Activist; Chopra Jonas is seen at the 2021 Billboard Music Awards
The activists featured in the series will go up against each other in various challenges in an effort to bring awareness to their respective causes.
The results of each engagement will be measured through viewer responses, social media metrics and the responses of the hosts.
The ultimate goal of the program is for the contestants to meet with world leaders at the upcoming G20 Summit in Rome in an effort to secure funding for their respective causes, with the highest-earning figure being named the overall winner.
The Activist will also feature several musical performances from various acts.
All over the place: The series will be focused on six individuals working in the fields of health, education and environmental concerns; Hough is seen in July
Aggregate: The performances of the contestants will be measured by viewer responses, social media metrics and host responses; Usher is seen at the 2021 iHeartRadio Music Awards
International advocacy organization Global Citizen produces the soon-to-arrive show.
CBS’ Executive Vice President of Specials, Music, Live Events and Alternative Programming, Jack Sussman, spoke enthusiastically of the forthcoming program to the media outlet prior to its release.
‘Combining philanthropy and entertainment, The Activist is a ground-breaking series poised to inspire viewers,’ he said.
He added, ‘We’re thrilled to have Usher, Priyanka, and Julianne as part of the series, guiding our CBS audience through the journeys of passionate changemakers from around the world.’
Solid backing: International advocacy organization Global Citizen produces The Activist; Chopra Jonas is seen in 2019
Live Nation Entertainment’s CEO, Michael Rapino, also expressed that The Activist would introduce various causes to its audience.
He remarked that the show ‘will spread awareness about society’s most urgent issues while also giving every viewer the opportunity to be part of the solution – an unprecedented example of how entertainment can change the world.’
Rapino also expressed that The Activist would inspire audiences to engage in more charitable ventures after watching the program.
‘Combining competition and compassion, these essential causes will take center stage, as the show proves that there are no issues we can’t solve when we work together and demand change,’ he stated.
Making a difference: Live Nation Entertainment’s CEO Michael Rapino described The Activist as ‘an unprecedented example of how entertainment can change the world’; Hough is seen in 2019
The CEO and co-founder of Global Citizen, Hugh Evans, also noted that, despite the competitive nature of the program, the contestants would all have the chance to make a difference with their presence on the show.
He remarked that The Activist ‘is a first-of-its-kind competition series that will inspire real change as the series progresses from the United States to Rome for the Activists’ final challenge at the G20.’
Evans then noted that viewers were in for a treat as they watched the contestants make cases for their respective missions and create dialogues with policymakers.
‘The audience will see the Activists’ passion and commitment for their causes tested as they petition world leaders to take urgent action to resolve the interconnected crises we face,’ he said.
Breaking ground: Global Citizen CEO and co-founder Hugh Evans described the program as ‘a first-of-its-kind competition series that will inspire real change’; Usher is pictured in 2019
Publited Fri, 10 Sep 2021 at 01:35.42 +0000