Are Women at Work being Hurt by the Rise of the “Fempreneur”?

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Fempreneurs are self-described female business owners that own increasing numbers of companies, from start-ups to large corporations. While this gender-first branding may be common, how does it impact equality at work?

It is obvious that “fempreneurship,” which aims to make the world more feminine, would lead us to assume that women are allowed to work as they please. Sometimes this delineation can be referred to as “lipstick entrepreneurs” and “mompreneurs”. If the messaging and movement were centered on a culture where traditionally masculine characteristics, such as aggression, forthrightness and initiative, are balanced by traditional feminine traits like nurturing and kindness it would be logical. This does not appear to be true. Instead, these “fempreneurs”, who are strong, passionate, and eager to be in the decision-making process, are bold and determined. This group of women seems passionate about freedom and leadership, raising the question: Is it really necessary to define your gender?

Over the past few years, a handful of key figures have made a significant cultural shift in favor of women at work. These figuresheads, though they are women, would not be called “fempreneuers”. These women can use their perspective to help them decide whether they want to make it their own or continue to work for the top.

Related to 7 Women Entrepreneurs to Look Out For in 2021

Melinda Gates: Leadership

Melinda Gates has been consistently regarded as one of the greatest women in the world. You might edit this to make it one of the most influential people. The Gates Foundation, a world leader in education, innovation and human rights, is unmatched in its philanthropic work. While Gates is undoubtedly a major force for women’s rights and education, her vision in this area goes beyond putting women in leadership positions. According to Gates, she said, “When you invest in women, girls, you are also investing in those who invest in all people.” She doesn’t work just for female empowerment or creating a culture that is female-first. She believes that everyone benefits when an underrepresented group of the population can be lifted up.

Sara Blakely: Fearlessness

Sara Blakely, the founder and self-made billionaire of Spanx is Sara Blakely. Although her product range of female clothing was designed to slim women, her message about entrepreneurship can be applied across all genders. Her humble origins led her to champion a tough and honest approach to business, which encourages freedom and permits for failure. She is a strong advocate of fearlessness when faced with trying new things. One day, I decided that fear was a reason why I wasn’t going to try new things.

Blakely donated $5 million during the Covid-19 epidemic to women entrepreneurs and business owners. It’s evident from her messaging and example that her meteoric rise was marked by authenticity, clear vision, and unwavering ambition.

Related to Spanx Founder Sara Blakely has 99 pages of business ideas

Sheryl Sandberg: Leaning in

Sheryl Sandberg is a third cultural icon that has shaped feminine leadership. Her bestselling book Lean In: Women and Work, and the Will To Lead challenged women working in business to rethink their roles and behaviors. Sandberg does not speak about female-first business identities or leadership, despite the TED Talk that followed it in 2010 and its book. She explains in the book that “in the future there won’t be female leaders.” She will only be leaders. While her efforts have empowered many women, she doesn’t see the need to define what men and women can do. She is more interested in creating a system where those who are most successful in playing the game will win.

Only performance

The struggle for ownership in the male-dominated business world is the result of years of frustration and inequality. Equal rights are a noble cause that is becoming more visible. There have been some victories. The U.S. announced that equal rights would be implemented in April 2021. The U.S. filed a lawsuit for equal pay in April 2021. Equal Pay Day 2020 was widely covered by the media, showing that women make only eighty-twocents for each dollar made by men.

Even though there are more women in leadership roles than ever, just 8% of CEOs for Fortune 500 companies. This inequality is very real. While dedicated advocacy can bring about positive changes for women, it is important to keep in mind that equality does not exist on both sides. It is not about changing the world from one that favors men to another or creating a space for female entrepreneurs where women have an equal chance of success. It is our goal to make the world a place of equal opportunity where talent is rewarded and performance is not the only criterion.

Similar: 6 Leadership Strategies for First-Time Female CEOs

Publiated at Tue 14 Sep 2021, 15:46:04 (+0000).

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