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You think email marketing is spam? You’re wrong! Email marketing is still the preferred channel of choice for consumers in a world that has many marketing options at our fingertips. This platform is a powerful tool that can be used to attract, convert and close your customers. It’s important to remember that your email strategy is key in determining whether or not you succeed.
There are three key elements to successful email marketing strategies. Depending on their effectiveness, they can help you reach your goals.
Let’s have a look at them all.
A subscription will not allow you to receive ten emails per day. No matter how great, helpful or accurate the content may be. If you give them excessive information, your leads might become annoyed. They will eventually unsubscribe, even though they may read the information (with some luck).
You can avoid losing contact by asking them what frequency they would like to receive your emails and by using your metrics. Don’t just pay attention to the open rate , look at your click through rate as well. It will tell you how engaged your leads are, and how frequently they actually take action.
Every industry is unique, but a weekly email marketing cadence of about one per week is a great place to begin. It establishes trust with subscribers and can become a routine. Frequency anxiety can cause sporadic emails that are irritating to recipients. You can be reported for spam by opt-in subscribers if you don’t respond to emails in a timely manner.
2. 2. Relevance
Although subscribers might be annoyed by your infrequent emails, it is more common for them to get angry if you do not provide relevant content that meets their needs and interests.
Relevance can be a difficult concept as it is dependent on so many variables, including the knowledge of the customer and the stage at which he or she is in their buyer’s journey. To understand your audience, you must first know them.
You need to understand what your buyer is looking for. This can often be determined by their current stage in the buying process. Do they want to purchase? Do they want to find out valuable information? Do they want to solve a problem or are they just looking for information? Is it possible to resolve that problem?
There are two kinds of buyers in every industry: the “now” buyer, who is moving down the buying funnel; and the future buyer, who may not be interested or have the need to purchase your product but might down the line. Future buyers will be most interested in the relevancy of your content. It’s the key to building trust and bringing them back when they’re ready to purchase.
Timing is crucial. Relevance refers to getting the correct content to the right people at the right moment.
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Emails are received almost everywhere: at work, home and on the move. We may look through an email immediately after receiving it, but it is possible to take further actions such as submitting a form or watching a video. To make it easier for your contacts to keep in touch, reduce or simplify the required steps.
Your offers should be simple. Buyers don’t want to see too many options. They won’t purchase anything if they have too many options. This is true even in the real world. For example, Professor Sheena Sheena Iyengar set up two booths to test a particular brand of jam in the famed “jam study”. The first table had six flavor options, while the second offered 24.
The booth that featured 24 different flavors attracted more visitors, but the one with six flavours sold more jam. 30% more people stopped by the booth to buy jam than those who stayed at the 24 variety table. They were simply too overwhelmed and confused to purchase a jar.
It is the same as the difference between buying at a booth or stopping by one. To be effective, your email campaigns should be capable of achieving both. Your email subscribers will choose the most simple option if you are more personal and concise in your messages.
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Publiated at Tue 14 Sep 2021 12 :44:34 +0000