Nintendo’s American Branch Didn’t Like The Idea Of GameCube Being Purple

“we pushed for black and silver”.

Xbox isn’t the only one celebrating 20 years this week. The GameCube – which ended up selling about 21 million units worldwide during its lifetime – is currently reliving its North American launch from two decades ago.

While purple might seem like a fitting theme for the system, prior to its launch in 2001, there were many doubts from within Nintendo. In an interview with our friends over at VGC, Nintendo’s former VP of marketing and corporate affairs Perrin Kaplan spoke about how the American branch advised against this colour in the beginning, due to concerns about “bad press”.

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