Fiat has launched technology that offers a real person, real-time, end-to-end sales experience in the metaverse.
“It is a magical experience: an immersive human-driven journey into the world of Fiat. Simple and user-friendly, pursuing the idea of tech it easy, and accessible for everyone, thanks to its technology,” stated Olivier Francois, Fiat CEO and Global Stellantis CMO.
You can now buy a the New 500 La Prima by Bocelli from the comfort of your home. By the first semester of 2023, customers will be able to explore a variety of models in the Metaverse Store. In line with this, starting from Italy, our revolutionary customer journey will be available in other markets.
The Fiat Metaverse Store has been developed in collaboration with Touchcast and Microsoft. It does not require VR headsets, avatars, or specialised hardware to present a digital and physical immersive experience unlike any other.
“The Fiat Metaverse Store can instantly transport the customer ‘inside’ Fiat (LINK). Once inside, the Product Genius welcomes the customer, and together they can explore the car in sweeping 360-degree views and learn about its technology, address any questions about electric mobility, recharging and any contents of the New 500. Furthermore, the customer can take a look up close at how the infotainment and the different driving and EV charging modes work. The client can also customise the model by choosing its body, colour, interiors, and any other desired feature and literally see those changing in real time. Furthermore, Fiat’s completely immersive tool allows one to recreate a driving experience on board the New 500 La Prima by Bocelli on La Pista 500, the track on the roof of the Lingotto building in Turin.”
Be that as it may – you can, should you choose to, still visit your nearest dealership for face-to-face experience and test drive.