The scheme will benefit families who have to stay at home and who might be enduring financial hardship due to the outbreak, which could prevent them spending on content to keep children and family members entertained during the lockdown. The latest advice from the UK Government warns against all non-essential travel. People are told to only leave home for an hour of local exercise – like a walk or a jog, shopping for essentials or medicine.
The latest promotion from Amazon includes fiction, non-fiction, and literacy classics for children and adults in its Kindle format. These can be read on the Kindle e-readers and tablets designed and sold by the company, as well as on any of the Kindle apps on iPhone, iPad, Android, or other platforms.
For adults, Amazon has selected eBooks to help with personal development and magazines about sport, interiors and more. For readers of all ages, the Seattle-based retail firm has shared classic fiction including Oliver Twist, Treasure Island and The Adventures of Sherlock Holmes. To access these free titles, you just need an Amazon account.
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Hundreds of audiobooks available on Audible – from Harry Potter, Beatrix Potter, Jane Eyre and Pride & Prejudice. You don’t need an account or password to get started. Amazon will now let you simply click, stream and enjoy.
And if books aren’t your thing, Amazon has also handpicked a number of shows for families on Prime Video ranging from Amazon Original children shows to popular programmes such as Peppa Pig and Fireman Sam.
To access the free content on Prime Video, you don’t need a Prime membership, just an Amazon account. You can watch Prime Video on compatible smart TVs, Fire TV Cube, Fire TV stick, Apple TV, Virgin V6 boxes, TalkTalk, BT, game consoles and mobile devices and tablets.
There’s currently no end date for the promotion. If you haven’t already got an Amazon account, you can register with the retailer for free.
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