BBC announces £100m for inclusive programmes as it sets 20 percent diversity hiring target

3 min

The funding of £100m will come from the corparations existing commissioning budget over three years (from 2021/22-2023/24) towards diverse and inclusive content. It will also be supported by a new mandatory 20 percent diverse-talent target in all new network commissions from April 2021.

With this commitment, the corporation said it was throwing open its doors more widely than ever to diverse stories and diverse storytellers.

Director-General, Tony Hall, said: “The senseless killing of George Floyd – and what it tells us about the stain of systemic racism – has had a profound impact on all of us.


“It’s made us question ourselves about what more we can do to help tackle racism – and drive inclusion within our organisation and in society as a whole.

“This is our response – it’s going to drive change in what we make and who makes it. It’s a big leap forward – and we’ll have more to announce in the coming weeks.”

Countdown blunder: Rachel Riley's huge mistake after replacing Carol Vorderman exposed

THE BBC has announced it is committing £100million towards improving diversity (Image: Express Newspapers )

Countdown blunder: Rachel Riley's huge mistake after replacing Carol Vorderman exposed

Lord Hall heads the BBC. (Image: Getty)

The BBC added that the changes are designed to “accelerate the pace of change” in increasing diversity and inclusion both on and off air.

The corporation stressed that to demonstrate that change was being delivered, they said it will report on progress in its Annual Report.

BBC bosses said that the move will aim to create content with in line with three priorities which includes diverse stories and portrayal on-screen, diverse production teams and talent and diverse-led production companies.


The Creative Diversity investment will be further aided by a number of additional commitments pledged today.

READ MORE: Steph McGovern addresses moment she was branded a ’t**t’ by TV boss

Countdown blunder: Rachel Riley's huge mistake after replacing Carol Vorderman exposed

The BBC made the announcement this morning. (Image: Getty)

These commitments include running regular meet and greets across the country, to enable talent from traditionally under-represented minority groups to engage with BBC staff and external suppliers who shape the organisation’s creative output

Alongside this, the corporation said they will also work towards developing a comprehensive diverse digital database for the industry, and an accelerator program for on screen and off screen diverse talent.

A strategy will also be published to help the BBC’s creative staff and industry partners ensure diversity and inclusion is at the heart of production.

June Sarpong, Director of Creative Diversity, said: “I came to the BBC as an outsider.


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It comes after the death of George Floyd in the US. (Image: Getty)

“Before joining I had an idea of this being an organisation that did not want to change.

“What I found was something different: an organisation that had ambitious goals for diversity and inclusion but didn’t know how to reach them.

“This commitment will help to drive real change that will be felt by all audiences.”

The BBC’s director of content Charlotte Moore also said she had been challenged for not doing enough by artist and filmmaker Sir Steve McQueen.

Countdown blunder: Rachel Riley's huge mistake after replacing Carol Vorderman exposed


The BBC said it will set out more plans in other production areas in the coming weeks. (Image: Getty)

She added: “When I met Steve McQueen last year during the making of Small Axe, he challenged me and the BBC to set meaningful targets and take proper action. He was right.

“Today’s announcement represents a truly transformational commitment to both on and off screen representation.”

Filmmaker Sir Steve recently told The Observer newspaper: “I made three films in the States and it seems like nothing has really changed in the interim in Britain.

“The UK is so far behind in terms of representation, it’s shameful.”

The death of Floyd, a handcuffed black man who died after pleading for air as a white police officer knelt on his neck, has sparked Black Lives Matter protests around the world.

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