This week a YouGov poll conducted for The Times showed more people want to see the Beeb funded by advertising during commercial breaks than from licence fees. When asked what their preferred method of funding would be, 37 percent said advertising while 27 percent said licence licence fees. Fourteen percent said they were unsure of what the best strategy would be while 13 percent said a subscription model should be introduced which would see viewers charged to watch the BBC channels.
This would usher in rules similar to those of Amazon and Netflix, which are paid-for by customers.
Seven percent of those surveyed said the Beeb’s bill should be footed by general taxation.
And just two percent said “something else” should be used to change the system.
In response to the survey, they BBC highlighted research which posted to an increase in support for the licence fee since 2004.
A spokesman for the corporation said the advertising model would be a “bad idea”.
He said a system which would see funding come from ads aired during programme breaks would “mean less incentive to broadcast specialist or risk-taking programmes” and also “damage commercial broadcasters by reducing their advertising income”.
During the general election campaign, Boris Johnson called from he BBC’ licence to be scrapped.
READ MORE: BBC TV licence fee should be SCRAPPED say two in three Brits
They corporation has also been hit with accusations of bias, with a total of 22,435 complaints coming in over its election coverage.
Voters across the political spectrum claimed the BBC had failed to remain impartial in its covering of the campaign.
The Beeb, nicknamed “Auntie” due to its trusted reputation, rejected the claims.
The corporation’s director-general Lord Hall of Birkenhead said the very fact that both Tory supporters and Labour voters had both been angered meant that the BBC’s coverage was balanced.