Boots Advantage Card customers slam points changes 'Why take things away from customers?'

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Boots have made changes to the Advantage Card loyalty scheme, and not everyone is happy. The high-street stalwart has confirmed it will cut the value of its Parenting Club and Over 60s by a whopping 20 percent.

At the moment, those signed up the free points-saving scheme get ten points, worth one pence each, for every £1 spent on certain Boots products.

Under new plans, however, shoppers will only earn eight points for every £1 spent. These changes come in to force on 16 March – only a few weeks away.

Boots first broke the news to customers in an email, and said: “We’re changing the points you get in Parenting Club, from 10 points per £1 you spend in Baby, to 8 points.

“However, that’s still 4 more points than the standard Advantage Card reward of 4 points per £1.

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Boots: The high street chain is changing some of its Advantage Card points systems (Image: Getty Images)

“And, as this change isn’t due until 16th March, you can still make the most of 10 points for every £1 on Baby for the next 2 months. Plus, we recently extended the age range from 3-5 years – so you get to enjoy two more years of 8 points!”

But Boots customers are less than happy, and many have taken to social media to voice their disdain.

Writing on Twitter, one shopper said: “So even Boots are taking from pensioners now! Boots Over 60’s Rewards are going down from 10 in every £1, to 8! But still lots of pics of smiling oldies in the ad.”

Responding to the Tweet, Boots’ official account said: “Hi Cate, The Boots Advantage Card remains one of the most generous loyalty schemes in the UK, with members earning 4 points for every £1 spent. Each point is worth 1p.

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“We are making changes to our clubs to invest in what we offer our members and will continue to give them great value on the products we know they will love.”

Another customer said: “I know it’s not a lot by why penalise the over 60s. Cutting points from 10 to 8 per £1 spent.”

Boots replied: “Hi Margaret, The Boots Advantage Card remains one of the most generous loyalty schemes in the UK, with members earning 4 points for every £1 spent. Each point is worth 1p. We are making changes to our clubs to invest in what we offer our members and will continue to give them great value on the products we know they will love.”

The customer then came back to Boots for further information, and asked: “So which members are benefitting from the cuts to the over 60s?”

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Boots said: “Hi Margaret, thanks for your reply. We want to continue to reward our customers who are part of these clubs and they will still get double the amount of points from the standard Boots Advantage Card offer which is a great bonus. Kind regards.”

And the Parenting Club changes also had shoppers riled, with one writing: “@BootsUK interesting to see you’re changing your parenting club points by making the offering WORSE for customers. Why take things away from customers? That’s not going to help business is it?!”

Boots responded: “Hi Andrea, The Boots Advantage Card remains one of the most generous loyalty schemes in the UK, with members earning 4 points for every £1 spent. Each point is worth 1p. We are making changes to our clubs to invest in what we offer our members and will continue to give them great value on the products we know they will love.”

Express.co.uk contacted Boots for comment. They told us: “We can confirm that we are making some changes to our Boots Advantage Card Parenting Club and Over 60s Rewards loyalty programmes from March 16 2020.

“Customers who are part of Over 60s Rewards will now earn eight points for every £1 spent on Boots own brand and exclusive products.

“Boots Parenting Club customers will receive eight points per £1 spent on their baby shop. Parenting club members will continue to get free gifts at key stages of their journey and personalised special offers.

“The Boots Advantage Card remains one of the most generous loyalty schemes in the UK, with members earning four points for every £1 spent. Each point is worth 1p. We are making changes so we can further invest in what we offer our members. We want to continue to give them great value on the products we know they will love.”

What are the Parenting Club and Over 60’s Rewards?

Boots explained: “Parenting Club is exclusive to Boots Advantage Card holders. From the moment you find out you’re pregnant until the day your child turns five, you can become a Boots Parenting Club member and enjoy perks including extra Advantage Card points when you spend on baby products, expert parenting advice and a free Child’s Farm gift when you sign up.

“If you’re aged over 60 and are an Advantage Card holder then you can sign up to the over 60s Rewards Scheme to get access to extra points when you spend on Boots own brands and selected exclusives, including Liz Earle, No7, YourGoodSkin and Soap & Glory. Customers will continue to enjoy exclusive Over 60s events with prize draws and one-off offers.”


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