As supermarkets slapped buying limits on popular items, he announced a series featuring “simple ingredients”. Jamie: Keep Cooking And Carry On will show how to make a “simple bread dough and pasta from scratch” with what people “already have to hand”. Jamie, 44, said: “Cooking nutritious meals for yourself and your loved ones has never been more important.
“This show will be packed with easy and delicious recipes that the whole family can enjoy, plus loads of tips, tricks and hacks for simple swaps and ways you can make the recipes work with what you’ve got.
“Let’s big up those store cupboard and freezer faves and hero recipes you can take lots of ways.”
The series, which will air from Monday to Friday on Channel 4, was put together rapidly in response to the pandemic.
Zoe Collins, chief content officer at the Jamie Oliver Group, said: “I’m extremely proud of our team which has responded to this challenge to turn around a brand new series in a matter of days.”
Before the earlier appeal for restaurants to close, fellow celebrity chefs Heston Blumenthal and Gordon Ramsay were slammed for their doors staying open.
Heston’s The Fat Duck in Bray, Berkshire, was offering £75 off food if customers booked before May.
Gordon was criticised after his restaurants too said they were “ready for this week’s service”.