Cruise Lines International Association (CLIA), has released their 2020 State of the Cruise Industry Outlook report, which analyses the future of the cruise industry from investment into new technology, partnerships with local government and new trends for 2020.
One of the trends noted in the report, is a plan to prioritise “lone cruisers” due to the increase in people traveling alone.
“Cruise lines are responding to a shift in passenger demographics, by offering studio cabins, single-friendly activities, eliminating single supplements and solo-lounges,” the report states.
According to Hitwise, the UK’s largest online behavioural research tool, there was a 143 percent increase in “solo travel” searches across all search engines in the past three years.
A study from Booking.com also found 34 percent of respondents said that solo travel is among the “top five trips that they have already been on and would like to go on again.”
With cruises taking a keen interest in solo travellers, the report also highlights other trends that they predict will be popular in the new year, mentioning the growth of ‘the plastic-free passenger’.
The report says: “More than eight of ten cruise passengers recycle (82 percent) and reduce using single-use plastics while traveling.”
Along with “lone cruises” and “the plastic-free passenger”, the report adds that micro-travel will become a bigger trend for the cruise industry, with many cruise lines already offering “bite-sized cruises over a three-to-five-day period, offering incredible itineraries and travel to exciting destinations.”
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The CEO also highlighted the importance of embracing environmental sustainability, which she describes as “central to responsible tourism”.
Members have committed to over $ 22 billion (£16.9 billion) which will be invested in new energy efficiency technologies and cleaner fuels, in a bid to reduce the rate of carbon emissions by 40 percent by 2030 as compared to 2008.
While cruise ships comprise less than 1% of the global maritime community, the report notes that the shipping industry benefits from the early adoption of new technologies, such as Liquified Natural Gas (LNG), which has virtually zero sulfur emissions, and a reported 95 percent to 100 percent reduction in particulate emissions.
The report also highlights the increased use of Exhaust Gas Cleaning Systems (ECGS), Advanced Wastewater Treatment Systems and shore-side power.
“The 2020 State of the Cruise Industry report takes an in-depth look at the impact of cruising and the trends we are witnessing across the industry, including environmental sustainability, responsible tourism and unique passenger offerings,” adds Craighead.
“On behalf of our members, we look forward to continuing to innovate and reach new milestones to ensure that cruising remains the best way to experience the world for generations to come.”