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European city and beach holidays surge as storms blasts Britain – where is most popular?

European city and beach holidays surge as storms blasts Britain - where is most popular? 1

Iceland came in fourth place with a 39 percent rise in sales, followed by Greece which saw a 34 percent boost.

Interestingly, when it comes to which cities in the UK who are holidaying the most, London has been revealed to be the top city for holiday purchases, followed closely by Birmingham, and Leeds.

Salman Dean, Marketing Manager at Wowcher, said: “It’s no surprise that we have seen a surge in sales of European city breaks and beach holidays, as Brits begin to consider their trips to sunnier climates whilst the UK is enduring winter weather.  

“What is interesting is that Brits have shown a spike in interest in travelling to Europe since Brexit, which shows that the decision to leave the European Union hasn’t affected their love for European travel.”

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