Samsung’s new Galaxy S20 series will launch in the UK on March 13, 2020. The device series comes in three models: the Galaxy S20, Galaxy S20+ and Galaxy S20 Ultra that range from £799 to a whopping £1,399 depending on the variant and amount of internal storage.
That said, Samsung has already launched the new device in its home territory of South Korea and, let’s be honest, the device isn’t selling as the firm had hoped.
The Korea Herald reports Samsung sold an estimated 70,800 units of the Galaxy S20 series when it launched on Thursday. That’s far below the 140,000 units the Galaxy S10 sold on its first day in South Korea and well under the Galaxy Note 10’s 220,000.
What’s the reason for the sharp sales decline you ask? Well, Samsung puts things down to coronavirus fears that have sharply escalated in South Korea. The country has reported the most number of coronavirus cases anywhere outside of Mainland China.
The Korea Herald quoted Samsung as saying: “Sales were affected by sharp declines in discounts for new phones and the number of visitors to offline stores due to coronavirus infection fears.”
Of course, the actual reason for sluggish Galaxy S20 sales is unclear – it’s certainly possible the phone’s new display and camera aren’t enough for consumers to feel compelled to upgrade from their existing device.
Additionally, no member of the S20 series is cheap by any means in South Korea. In fact, the regular S20 sells for 1.248 million won which translates to roughly £818 – so the flagship is actually a bit more expensive if you buy domestically.
That said, coronavirus fears are mounting in South Korea. Today, Monday March 2, the country reported 599 new cases, bringing its national figure to 4,335.
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Most of South Korea’s coronavirus cases have been reported in Daegu. The southern city’s streets have remained practically empty for days.
Of course, it’s certainly possible Galaxy S20 sales could see a massive boost once the device launches in more countries across the globe.
Express.co.uk will update you as and when the Samsung discusses sales performance of the Galaxy S20 series further.
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