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Holland to start 2020 with £170k rebrand – now to be known only as ‘The Netherlands’

Holland to start 2020 with £170k rebrand - now to be known only as ‘The Netherlands’ 1

The move comes as part of a wider rebranding campaign that, according to The Sydney Morning Herald, will set the country back a whopping €200,000 (£170,516).

The country’s official tourism website holland.com, which for a long tie has used holland as its main name, will be switching to the use of The Netherlands.

Meanwhile, companies, embassies, ministries ad universities will only be allowed to officially use the name the Netherlands from this month.

According to reports, the plans are a push towards updating Holland’s international image and attract more tourism.

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