“I actually love Peperami, they are a super tasty snack but also… if you set me a challenge I’m probably never going to shy away from it!”
Peperami and Ashley Banjo have come together to unveil the world’s most expensive Peperami, worth an eye-watering £1,500.
The 18ct gold-plated refillable wrapper takes inspiration from the Original salami stick and is attached to 34inch heavy chain.
The luxury item will be up for grabs for one lucky person.
Those who are keen to get their hands on the prize will need to simply participate in one of brands #MeatTheBeat challenges running across social media until the end of September.
The three challenges will see four celebrities; queen of the jungle, Jacqueline Jossa, Britain’s Got Talent superstars, Ashely Banjo and Perri Kiely, and football freestyler, Liv Cooke, show the nation what is means to have ‘flava’.