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Holly Willoughby shows off cleavage in stunning dress on Dancing on Ice – where to buy it

Holly Willoughby, 38, stunned on Dancing on Ice tonight, continuing her tradition of wearing an eye-catching dress each week. The blonde beauty showed off her assets in a low cut white dress by Joao Couture.

The tiered dress replicated the ice with shimmering diamante trims and studs throughout.

Holly paired the dress with silver shoes from Gina and a pair of diamond earrings from luxury jeweller Boodles.

The mum-of-three wore her hair in a sleek curled bob, worn with a side parting.

She added a festive touch with deep red lipstick, paired with her favourite doe-eyed black eyeliner.

READ MORE: Holly Willoughby health: This Morning presenter’s traumatic childhood health battle

Holly Willoughby: The Dancing on Ice host showed off her ample cleavage in the low-cut gown (Image: ITV/Instagram/angiesmithstudio)

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Holly Willoughby: The blonde beauty looked stunning in the couture gown (Image: ITV)

Holly shared an image of herself a few weeks ago when the Christmas special was being filmed.

She wrote: “Filming tonight for our @dancingonice Christmas special… you are in for a festive treat on the 22nd December at 7pm @itv… Dress by @joao_rolo_couture shoes by @ginashoesofficial jewels by @boodlesjewellery”.

As the dress is couture, it is likely to cost thousands of pounds – but the designer doesn’t sell online, so fans can’t buy it easily.

Holly’s earrings appear to be the Be Boodles White Gold Diamond Earrings, £8600.

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Holly has noticeably slimmed down in recent years – how did she lose weight?

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Despite seeming to look trimmer, the mum-of-three doesn’t want to give away too much about her diet.

Speaking to Prima Magazine, Holly said: “I try not to focus too much on my appearance. As long as I’m being healthy, that’s good enough for me.”

Earlier this year, the television host revealed why she didn’t want to talk about her diet.

She told the Sunday Times: “It’s a personal thing for me, and I think people get obsessive with it.

“Everybody knows what leads to a healthy lifestyle, but it’s not up to me to give you a blow-by-blow account of what I’ve eaten that day. It’s not helpful, and it’s not what’s important.”

While she has remained tight-lipped about just how she stays fit and healthy, her Celebrity Juice co-star Keith Lemon wasn’t quite so secretive.

Keith revealed her trim figure was down to boxing.

He told the Sun Online: “I’ve heard a rumour that it’s some sort of boxing.

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“I asked if she was going to be bringing a fitness DVD out, because everyone’s going to be saying, ‘I want a body like Holly Willoughby!'”

And Keith says the TV presenter is “sick” of answering questions about it. He said: “Ages ago she came back from holiday and I said she’d lost weight, I could see it in her face.

“Then everyone picked up on it, and we were at a party a while later and I said, ‘I bet you’re sick to death of everyone asking you how you’ve lost it…but how have you lost it?’ Holly’s always been a total babe.”

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