Staying in a hotel room is a memorable experience for most people who enjoy a night away or two. Whether it’s a luxury suite, a room with a view or a penthouse, staying away from home has never felt more liberating. Since lockdown measures have been eased and people have begun travelling again, consumer demands have changed.
While a comfortable bed, a quiet room and room service are still important, holidaymakers’ expectations are now more focussed on cleanliness.
Founder of Little Emperors Rebecca Masri spoke exclusively to Express.co.uk about how hotels are adjusting to holidaymaker demands since lockdown restrictions have been lifted.
She said: “It’s the hotels that offer a lot of outdoor space, outdoor activities – there’s a trend in the fact that people have been stuck at home over the last few months or cooped up in cities.
“They’re suddenly getting away and they want to breathe.
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“Mountains, fresh air, seaside – they want to be outdoors and have things to do.”
Little Emperors is a private members luxury hotel club that offers members affordable luxury and value for money.
The members club was founded in 2009 by Masri, and has since garnered an impressive 35,000 members.
The luxury hotel club offers its members unparalleled exclusivity, unlocking a world of grandeur hotels which include the likes of The Connaught, the Four Seasons on Park Lane and The May Fair in London.
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Feedback from some of Little Emperors’ clients who have been returning to the same destinations “over and over again”, say that they are now exploring the local areas near their hotels rather than just lounging by the pool.
“They’re doing more outdoor activities in the local area,” Masri added.
But, she explained, it’s not just the clients who have adjusted, some hotels have noticed this trend and are now incorporating the outdoors into their activities for their customers.
“They’re offering their morning yoga now on their terraces or in outdoor areas.
Hotel holidays: “They’re offering their morning yoga now on their terraces”
“I think that’s really become a big selling point for us with hotels when we’re able to offer clients not just a hotel but also a list of activities associated with their destination which is really appealing.”
“We’ve seen some hotels do streaming in their rooms for yoga, or gym classes streamed live from the actual gym in their rooms.
“Creativity needs to come out now more than ever.”
Looking to the future, Masri believes that hotels will need to act creatively to incorporate customers’ desires.
“It’s going to be a really interesting push towards creativity and nature – connecting with nature, being outdoors, doing more outdoor activities.”
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She added: “There’s definitely going to be a trend in that direction.”
Little Emperors prides itself on full transparency with no add-ons assuring the lowest rates available to members.
“If you do find a lower rate somewhere else we’ll match it,” Masri said.
She continued: “As a business proposition we’re adding value whether that’s through negotiated corporate rates or through the leisure business which is often of added value like complimentary breakfasts, upgrades hotel credit, that’s the value we’re adding to our clients.”