How to Navigate Your Wine Store: A Savvy Shopper's Guide

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How to Navigate Your Wine Store: A Savvy Shopper's Guide

AN EXCITING place filled with great finds or a labyrinth for non-oenophiles? A wine store can be both. Overwhelmed by options, one can easily get lost in the aisles. What if it turned out there’s a method to the merchandising? While the selection of bottles varies from store to store, merchants can be remarkably consistent in the way they arrange them.

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After talking to wine shop owners around the country, I’ve created a map of a typical store. As pandemic precautions continue to make us keenly aware of how much time we spend…

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