Instagram heartbreak: Influencer Chiara Ferragni’s emotional update sparks meltdown

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The Italian star, who started her career as a fashion blogger, decided to take matters into her own hands and launch a campaign to raise money for intensive care units in her homeland to help those suffering from the deadly infection. The 32-year-old used her massive influence over social media to eventually bring in enough money to create a new ICU area at Milan’s San Raffaele Hospital, raising in the process millions of euros from thousands of donors. Her post sparked a wave of adulation for the Insta star, with some calling for her to get into politics as a result of her personable and honest demeanour.

She had given herself the target of reaching the goal within a month, and by March, Ferragni hit the target.

Taking to Instagram, she posted: “Two weeks ago @fedez and I started a GoFundMe page to raise money for a new intensive care area to be built before the end of the month at @ospedale_san_raffaele (The San Raffaele Hospital).

“Two weeks later the new intensive care area is ready and getting its first COVID-19 patients today.

“Thank you for the over 200.000 donors from all over the world who helped us raise more than €4.3million.

“This is the good side of the Internet and it feels so good to really have helped.”

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Instagram heartbreak: Influencer Chiara Ferragni’s emotional update sparks meltdown (Image: GETTY)

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Instagram: The star shared the post on social media (Image: GETTY)

The post was seen by more than two million people, with many calling out the influencer’s work on helping those in desperate need.

Italy was one of the worst struck countries in the beginning of the coronavirus pandemic.

And although it was overtaken by the UK in terms of most deaths endured, Italy remained privy to strict government measures to ensure its hospital services were not decimated due to the infection.

On Instagram, the public were delighted at Ferragni’s response to help.

One wrote: “You are the best.”

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Coronavirus: Instagram star has 19 million followers (Image: GETTY)

Another said: “You should be in politics and not these scammers from our exponents! I respect you.”

While a third added: “Congratulations you have had a great idea that will help many people. Thanks.”

Ferragni rose to prominence in the last decade and has since amassed a whopping 19 million followers on Instagram.

She was initially praised for her solo fashion blog, which was turned into a website called ‘The Blonde Salad’.

According to the Evening Standard Insider, the website became such a hit it now employs its own set of staff and has become something of a trailblazer within the fashion and lifestyle influencer industry.

Such was her influence, she even became a case study at Harvard Business School in 2015.

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Instagram heartbreak: Influencer Chiara Ferragni’s emotional update sparks meltdown (Image: GETTY)

But it was her response from within the crisis that earned her greater praise.

Evening Standard Insider reporter Marissa DeSantis wrote earlier this year: “She used her Instagram reach to encourage others to do the same in Italy and around the world in an effort to slow the spread of the virus.

“As others posted inspirational quotes, she used her influence to consult with experts like Professor Alberto Zangrillo, head of the cardiovascular and general intensive care department at Milan’s San Raffaele Hospital.

“Following their conversations, Ferragni and her husband would start a Go Fund Me page on March 9 to help the overwhelmed hospital.”


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