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James Martin: Saturday Morning host awkwardly mistaken for BBC security guard by Mel B

It comes as James admitted to not using social media anymore, as he recalled a time he trended on Twitter after making remarks about Fireman Sam.

He continued: “Last time I had too many gin and tonics and said about Fireman Sam, next minute I was the front page of the newspaper and trending on social media. 

“When I woke up in the morning they went, ‘My God, what have you done?’ I went, ‘I don’t know, I posted it about 11 o’clock p****d in a bar’.”

The incident came after James tweeted his outrage that the character Fireman Sam had been dropped as the mascot for the Lincolnshire Fire and Rescue Service.

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