Most Creative Countries in the World Invested Almost $1 Billion

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Four of the ‘most creative’ countries in the world invested almost $1 billion into arts programmes last year, with a total value of their creative industries at nearly $1 trillion, inspiring innovation across the globe according to new research by graphic-design tool website, Canva.

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The USA, UK, Australia and New Zealand were all ranked among the most creative countries in the latest Global Creativity Index, so Canva analysed arts funding over the past 10 years, as well as the number of university degrees in art subjects achieved and the number of art galleries in each country to understand more.

Key findings include:

  • UK increased its arts funding by 11% from 2009-2019, it has generated revenue of $130.6 billion—which equals a return on investment of 161%
  • In Australia between 2009-2019 financing of the arts grew by 18%, leading to revenue of $58.7 billion and an impressive 667% return on investment
  • New Zealand boosted its creative funding by a huge 33% in the same time period, resulting in $130.6 revenue, and a 135% return on investment
  • The US hasn’t changed its governmental arts funding in a decade—remaining static at $155,000,000, the same as in 2009
  • The number of completed creative arts & design degrees in the US has risen by 7%  while in the UK has risen by 17% over the past 10 years

Art funding

Canva also explored the exciting growth of creativity in emerging regions where funding and structural support is less powerful such as in Africa and Latin America. They spoke to a Professor of Creative Industries to understand the biggest obstacles facing the creative industry across the world today, and the founder of a website seeking to harness creative African talent by connecting upcoming and veteran artists with new clients.

Source: Canva


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