Netflix is taking the proactive step of cancelling subscriptions when it’s pretty sure the account holder has forgotten they’re paying for the video on-demand service. We’ve all signed-up to a trial to test out a new service …and then promptly forgotten about it until it crops up on the credit card statement a few months later.
Of course, this isn’t the fault of the company billing your account each month. It’s your forgetfulness. However, Netflix is here to help.
The Californian streaming giant will now stop billing credit cards associated with accounts which haven’t been used for a long time. Netflix is now sending out emails to anyone who has not tuned-in to watch anything on the streaming service for a year since joining – or who stopped watching more than two years ago and is still paying a monthly subscription.
In the email, it states: “So we’re asking everyone who has not watched anything on Netflix for a year since they joined to confirm they want to keep their membership. And we’ll do the same for anyone who has stopped watching for more than two years.”
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If those who receive the email do not respond – Netflix will cancel the account outright. Data on users’ streaming habits, multiple profiles, the shows they’d earmarked to watch next, settings and more will be kept for the next 10 months. This will enable those with canceled accounts to login and restart exactly where they left off.
According to Netflix, these inactive accounts total around half of one percent of its total userbase. That might not seen like a lot, but given the sheer scale of Netflix’s worldwide business – now some 82 million subscribers – this still equates to a few hundred thousand accounts.