However, data has shown one in ten UK drivers did not even know winter tyres exist as one in five were not aware all-season tyres were even a thing. Fewer than one in five have ever bought winter tyres as nearly half believe the weather in the UK does not justify using them.
A total of 92 percent could not correctly answer at what temperature winter tyres begin to provide a better level of grip than traditional rubber.
Two in five said the correct temperature threshold was lower than the real value of seven degrees celsius with almost half not knowing at all.
Andy Marfleet, spokesperson for Goodyear said: “If you’re not familiar with winter tyres, it might be easy to assume that they’ll only be of use on snow or ice.
“The reality, however, is that winter – and indeed all-season – tyres will always provide better performance than summer tyres when temperatures drop.
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Winter tyres provide more grip on the road surface
Winter tyres work better than traditional tyres when temperatures fall below 7 degrees celcius
“The reason for this is that the tread compound used in summer tyres will turn rigid in lower temperatures and won’t grip the roads as effectively.
“Winter tyres and all-season tyres are made with a tread compound that will stay flexible in colder weather.”
The findings came as Goodyear released a map showing the coldest regions of the UK which could benefit most from winter tyres.
They revealed the North of England was the coldest area of the UK with an average temperature of use 2.3 degrees Celsius.
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Scotland was the sequin coldest region at 2.8 degrees celsius while the warmest was 5.3 in the South East.
All regions across the UK saw temperatures below seven degrees celsius where Goodyear recommended winter tyres could make a difference.
However, only one in five road users says they would ever consider fitting winter tyres during spells of cold weather.
One-fifth of those that wouldn’t purchase winter tyres said they would sue the money on purchasing new headlights as 43 percent said they would buy new windscreen wipers instead.
The map revealed every region in the UK could benefit from winter tyres
However, despite seemingly dropping support for the winter tyres, motorists revealed in a survey they were most worried about losing control of their car.
Two-fifths said it was the biggest concern with a quarter most worried about skidding off the road.
A further one in five admitted they were most concerned about being stranded in snowy wintery conditions.
Tyres are one of the most important functions as they control your vehicle’s overall grip on the road surface.
Andy Marfleet added: “It’s worrying that so many drivers either don’t know or don’t appreciate the impact that using the right set of tyres can have on their safety and the performance of their vehicle during the winter.
“Taking measures to improve your field of vision is certainly important, but a new set of windscreen wipers won’t provide the grip and stability that you need to remain gripped to the road in the winter months.”
Winter tyres are not compulsory in the UK and motorists would only fit them as an extra safety feature.
The softer compound helps better disperse the thick snow and water and which offers extra traction and grip to the road in winter weather.
The RAC says most car insurance companies recognise the benefits of having the tyres which should decrease your perceived road risk among insurers.
Many companies have signed up to the Association of British Insurers Winter Tyre’s Motor Insurance Commitment which states road users do not always have to tell their insurers if they fit them onto a car.