Dan said he “fights back” because he’s the only one willing to challenge him: “I fight back because nobody else does,” he said.
“In the noise that circulates around him, I don’t care what he says about me, only when he pokes fun at Breakfast, or has a pop at Carol Kirkwood, or at our viewers.
“In all that noise, you can forget we are by some distance the number one breakfast show in the UK.”
But he confessed he should, on occasions “just let it lie” when Piers gets a little nasty.
“I’d like to think he doesn’t really mean those things. I really don’t think it’s genuine animosity. He talks about us an awful lot on GMB, whereas I don’t think we’ve ever mentioned him on Breakfast.”
Will they ever put an end to this war?
BBC Breakfast continues weekdays on BBC One at 6am.