The League of Legends European Championship, the professional esports league run by Riot Games, has announced a sponsorship deal with Saudi Arabian city-building project Neom – a move that has already attracted significant criticism from fans.
The deal will see Neom become the main partner for the LEC’s summer season and sponsor a new “Oracle Lens” segment of the live broadcast, which along with a similar partnership with CS:GO tournament BLAST, should bring the project a fair amount of exposure. Neom is a cross-border city project planned for construction in the Tabuk province of Saudi Arabia. Backed by both the Saudi Arabian state and international investors, the megacity is supposed to represent the future of humanity, with plans made by Saudi Arabia’s crown prince Mohammed bin Salman including flying cars, robot dinosaurs and a giant artificial moon (via Wall Street Journal [paywall]). Costing £400bn to complete, the city-state will cover an area the size of Belgium.
There appears to be a far darker side to this high-tech city, however, as reports allege Saudi authorities are removing and even killing Huwaiti tribe members from their lands to make way for the project (via The Guardian). Following the assassination of Washington Post journalist Jamal Khashoggi, an act the CIA attributed to Salman, the crown prince allegedly told colleagues that “no one will invest [in the project] for years” due to the international outcry that followed (via The Financial Times [paywall]).
Riot’s decision to make a deal with a Saudi state-backed project is troubling more generally, as the country has a notoriously poor human rights record, and homosexuality is still criminalised with punishments ranging from floggings to the death penalty. Something which, as fans have pointed out, clashes with the LEC’s current pride logo.
I understand that a company is not responsible for the laws of the country it resides in, but this is literally an advertisement to go to a location where I and many other #LEC fans could be threatened by torture or even the death penalty for existing.
Nice pride logo btw… https://t.co/XyDUzmwkJs pic.twitter.com/jYe4zLwYwm
— Darius (@DariusExMachina) July 29, 2020
Since the partnership was announced, dozens of fans have expressed outrage in replies to the LEC’s tweet, with many broadcast team members openly criticising the decision. Eurogamer has contacted Riot Games for comment.
There have been many good days to be a member of the #LEC team, today is not one of those days.
— Daniel Drakos (@DanielDrakos) July 29, 2020
— Trevor Henry (@Quickshot) July 29, 2020
Disappointment is an understatement.
— Laure Valée (@LaureBuliiV) July 29, 2020
I cannot express how frustrated and disappointed I am with #LEC today.
— Medic (@MedicCasts) July 29, 2020
I’m still trying to find the words and the only thing I can say is that I do not support this #LEC partnership.
A lot of us were blindsided with the news of this yesterday and we were not told when it would be announced. https://t.co/2Af1iMaBlw
— Shakarez (@Shakarez) July 29, 2020
It seems likely Neom wanted this sponsorship deal as a way to gain legitimacy in the west, particularly given current international perceptions of Saudi Arabia are rather negative. Given the sponsorship deal has already received a fair amount of backlash, it looks like this plan may not be as smooth-sailing as first thought.