Along with this cheaper range, TCL has also revealed its more premium EC78 Series which arrives with an almost frameless ultra-slim metal design and a 4K display that includes eye-pleasing features such as Wide Colour Gamut, Dolby Vision and HDR10+.
TCL says this model also includes sound by Onkyo, which delivers an incredibly immersive sound for your movies, music, and video games. As above, you’ll get full access to the Google Assistant and Android TV operating system plus there’s the option to summon Amazon’s Alexa assistant as well.
The EC78 Series arrives in two sizes with the smaller 55-inch version costing £549 and the 65-inch costing £749. If any of these TVs take your fancy then all will be available from tcl.com/uk, Amazon UK and AO, plus other retailers.