Categories
US

Boost for blockchain & clear laws for crypto, web3: Digital

While TV continues to dominate the media landscape in India, like much of the rest of the world, it should come as no surprise that digital is making swift inroads. As per industry reports in 2021, India’s digital media market was valued at over Rs 30,000 crore with estimates projecting it to spike to Rs […]

Categories
US

How Web3 can weave a fascinating future for marketers –

“Today’s consumers are facing advertising overload. The average American is bombarded with anywhere between 3K and 10k messages per day. There is an estimate that the average consumer spends over 7 hours looking at a screen each day — a trend that is exacerbated by the holiday shopping season. Given this reality, can we expect […]

Categories
US

Metaverse in 2023: A whole new world for brand engagement –

Even if Meta’s one-year anniversary in late October of 2022 didn’t exactly spell success for Facebook’s rebranding and Mark Zuckerberg’s particular vision, given the company’s continuous lowering in quarterly profits and reports of massive amounts of investment being flushed away, it’s undeniable that 2022 was a landmark year for the technology itself. Brands across the […]

Categories
US

2022: Metaverse is here, but is it there yet? – Exchange4media

While Mark Zuckerberg and Facebook’s huge pivot to the metaverse in late 2021 (aka Meta) has yet to deliver on, well, anything, the idea of an online universe in which we can all co-exist, through digital avatars was embraced by a variety of brands and marquee advertisers across domains. 2022 could be called the year […]

Categories
Life Style

e4m-DNPA webinar today: Decoding challenges of publisher-platform

e4m-DNPA webinar today: Decoding challenges of publisher-platform relationship Exchange4Media Source link Related Content Luckiest cities and days to find successful ‘romance’ this month Kate, Princess of Wales sends powerful nod to Prince Harry with Hallmark Star Nikki DeLoach and Husband Ryan Goodell’s See Taylor Swift and Taylor Lautner’s Complete Relationship Sophie Wessex shows off ‘fitted […]

Categories
Life Style

e4m-DNPA virtual roundtable: Experts to shed light on

In the rapidly evolving world of digital trends, every year brings something new and exciting for consumers and marketers. The year 2022 saw many such trends that captured our imagination, from the promise of Metaverse to the impending Web 3.0. The year also saw the implosion of cryptocurrency and the emergence of connected TV as […]

Categories
US

From Web 3.0 to Metaverse: 10 top digital trends that defined

In the rapidly evolving world of digital trends, every year brings something new and exciting for consumers and marketers. The year 2022 saw many such trends that captured our imagination, from the promise of Metaverse to the impending Web 3.0. The year also saw the implosion of cryptocurrency and the emergence of connected TV as […]

Categories
US

Ex-Meta & Viacom execs close $8m seed round for Web3 start-up – Exchange4media

Virtualness, a mobile-first platform dealing with Web3, has secured over $8 million in seed funding. The fundraise was led by Blockchange Ventures, and joined by Polygon Ventures, F7 Ventures, Micron Ventures, Oceans Ventures, Neythri Futures Fund, Carolyn Everson, Randi Zuckerberg, Nusier Yassin (Nas Daily), Nikki Farb, Stacy Brown-Philpot, and other thought-leaders. Virtualness is co-founded by […]

Categories
Travel

VISIT FLORIDA CEO Dana Young Talks Hurricane Recovery

In the wake of Hurricane Ian that devastated a good portion of Southwest Florida, the state’s official tourism arm, VISIT FLORIDA, this week launched a national advertising campaign to tout Florida’s numerous destinations that are open for business. “Many people outside of the state of Florida don’t realize how big Florida really is,” VISIT FLORIDA […]

Categories
US

The brand conundrum – To metaverse or not to metaverse? – Exchange4media

The Metaverse has been taking the tech world by storm but what is all the hype about? How is it going to help brands create visibility? Is it something brands should readily invest in already? Before I share my views on this, here’s a quick peek into the term to build perspective. Prior to the […]