Good Morning Britain sparked another controversial debate on Wednesday morning – and this time it was about bikinis.
Host Richard Madeley was forced to intervene when a debate on the show became ‘lively’.
The presenter and co-host Susanna Reid were joined on Wednesday’s show by Kerry Katona and Tessa Hartman.
The pair were debating about the appropriateness of bikinis for children, Manchester Evening News reports.
It comes after high-street retailer New Look was heavily criticised last week for one of its kids’ bikinis.
The bikini set went viral on Twitter after one shopper pointed out it contains padding – despite being for young girls.
A spokesperson for New Look responded to the backlash and said the shaped foam cups were to “offer structure to the garment and to provide modesty for the wearer.”
They added: “This type of swimwear is widely available from other brands on the high street. We always listen to our customers and comply with all the British Retail Consortium (BRC) Responsible Retailing guidelines to create products that are age appropriate and best suit their needs.”
Discussing the outrage on GMB, former Atomic Kitten singer Kerry argued that padded bikinis were sexualising children while Real Housewives of Jersey star Tessa argued they’re “cool” and that there isn’t a problem.
“I’m really gobsmacked,” Kerry began. “I expect to see my nine-year-old maybe in a two-piece with a bit of Frozen, wearing Trolls.
“Putting padding in a bikini for a nine-year-old child I really think it is making them self-conscious of their bodies. I wouldn’t want my nine-year-old child to say to me, ‘Mummy, why are my breasts not like that other little girl’s?’
“Its so wrong, especially with social media right now.”
She added: “Are we going to start putting padding in trunks for nine-year-old boys? The world’s gone mad Richard.”
But Tessa argued she didn’t define what was in the bikini as padding and saw it as “protecting modesty”.
“For me, my girls would love these, there’s absolutely nothing wrong with them.”
“You’ll put them in thongs next,” Kerry chirped in.
But things soon became heated as the hosts and guests all began to speak over each other with both Susanna and Richard disagreeing with Tessa.
Tessa then argued; “There are a lot of things out there that sexualise children and there are bad influences like these social media sites like OnlyFans,” before then commenting that the padded bikini should be considered OK for a body-conscious nine-year-old.
Kerry, who has been honest about her use of OnlyFans, began to laugh and hit back: “Sorry to interrupt but OnlyFans is over 18. No one is actually putting that to a nine-year-old child and second of all, when I go on holiday to a resort with my children and there are a bunch of strangers there, I am not going to put my nine-year-old in a padded bikini bra which is sexualising them and not knowing who is stood there watching.”
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Tessa then interrupted; “But it’s OK for your teenage daughter to take the photos, your naked pictures to put on a social media site but you won’t let them wear a bikini to cover their modesty?
A fuming Kerry then fired: ” First of all darling, my children… no.
“My children do not take pictures of me naked and whatever you have read there you are completely wrong. My children take pictures of me in a bikini or in my underwear.
“I am a 40-year-old, darling.”
Kerry also argued that what she does on OnlyFans is “completely different” to then giving a nine-year-old a padded bikini top.
The pair then continued to argue over each other with Richard repeatedly saying: “Time. Time, girls.
“Folks, hang on a second. Kerry, Kerry… hang on a sec. We just want to get a bit of order back into the discussion.”
While the debate seemingly could have gone back and forth for much longer, Susanna had to cut in and end the chat as they were due to speak to a government minister.