Stacey Dooley, 34, has appeared to issue a defiant post supporting her collaboration with hair care brand Clairol. The Strictly Come Dancing winner took to Instagram to promote the hair dye kit she created with the beauty brand just minutes after reports emerged that she was “secretly dropped” from hosting Glow Up as her advert breached BBC rules.
Stacey shared a video showing off her signature red locks in view of her 980,000 followers this evening, crediting Clairol for her new look.
The star, who is dating former Strictly pro Kevin Clifton, filmed herself running her fingers through her hair while smiling for the camera at home.
She penned alongside the video: “Box freshhhhhhhhhh.
“My @clairol_uk_ire colour. (YES, I really do use it!)
“(Obvs have a working relationship w/Clairol but no obligation to post this)
“And trim by the ACE @eamonnhughes.”
Stacey created the post just moments after The Sun claimed that BBC bosses said Clairol commercials starring the documentary filmmaker showed a clear disregard for its strict impartiality rules.
The adverts, which featured Stacey wearing leotard while flaunting her freshly dyed hair, reportedly prompted her to be axed from her hosting role on BBC Three’s Glow Up before being replaced by Maya Jama this year.
“It was a tricky situation as she does other things for the BBC, but they decided she would lose her Glow Up contract.
“It’s a hair care brand, it’s glossy and glam. Glow Up is all about beauty.
“So, basically, the BBC said, ‘You’re sacked from Glow Up, but you can keep making documentaries that air on the BBC’.”
Express.co.uk has contacted the BBC and Stacey Dooley’s representative for comment.
Stacey fronted Glow Up for seasons one and two.
She then told fans in October 2020 she would not be presenting the third series due to scheduling conflicts.
Stacey congratulated her replacement, Maya, when she was announced as the new host by posting a sweet picture of the pair.
“Well done superstar…!
“Keep shining @mayajama,” the star wrote alongside the snap.
This post originally appeared on Daily Express :: Celebrity News Feed