[Editor’s note: This column contains some light spoilers for the series “Yellowstone.”] The Super Bowl is a good enough place to advertise beer if you want to sell beer indiscriminately to the American drinking public, which is why Anheuser-Busch InBev has been doing it since long before “InBev” was even a glimmer in Carlos Brito’s […]
ABC Entertainment News By wjjy | November 15, 2022 Share: Paramount Network For those who can’t get enough Yellowstone — and if Sunday’s premiere ratings are any indication, that’s a whole lot of people — Coors Banquet has the sweepstakes for you. The official beer brand of the hit Paramount Network show is giving folks […]
Dive Brief: Coors Banquet, owned by Molson Coors, is the official beer partner of Paramount’s “Yellowstone” ahead of its fifth season, per a press release. From now until Jan. 1, viewers can enter via a landing page to win the “Live Like a Dutton” experience, with one winner being selected to visit a Montana ranch […]
Risks and rewards Beth Fossen, a marketing professor at Indiana University who has studied product placement, said more brands are using the tactic. “The traditional modes where advertisers could reach people are shrinking,” she said. “It seems to marketers that one of the obvious answers is, let’s just put the ads inside the content—people can’t […]
IMDb/Paramount Hear ye, hear ye, Coors Banquet is the official beer of Yellowstone‘s exciting fifth season, and in partnership with Paramount, they’re offering a lucky Dutton fan the chance of a lifetime. We’ve all dreamed of living like a Dutton, with the power of John or Beth and the vulnerability of Kayce or Rip Wheeler […]
The Dutton Family is about to once again take Paramount+ by storm as the fifth season of the neo-western series Yellowstone is set to premiere next week on November 13. Ahead of the highly anticipated return of the critically acclaimed Kevin Costner-starring series, it has been announced that Coors Banquet has been named the official […]
A traveller waits for an Uber rider at Midway International Airport on May 09, 2022 in Chicago, Illinois. Uber plans to cut spending and hiring in an attempt slow the company’s plummeting stock price, which is down nearly 50 percent for the year. Scott Olson | Getty Images Check out the companies making headlines in […]
(Courtesy Molson Coors) Nothing helps beer sales like the right product placement in the right entertainment vehicle. And the American neo-Western TV saga has a huge following. The series follows the Dutton family, owners of the largest ranch in Montana, the Yellowstone Dutton Ranch, commonly called “the Yellowstone”. And the plot revolves around family drama […]