GB News presenter Michelle Dewberry has got into a row with a popular drinks brand after they pulled their adverts from the news channel.
Kopparberg, which makes the popular brand of ciders, has withdrawn their series of adverts from the channel, which launched on Sunday evening, after claiming the adverts ran “without our knowledge or consent.”
Following a tweet which aimed to support advertisers on the channel, which has come under fire from some who are dubious about its ‘anti-woke’ stance, the drinks company instead, seemingly misunderstanding the pro-GB News tweet, responded by saying: “Thanks for bringing this to our attention.
“We want to make it clear to everyone that our ad ran on this channel without our knowledge or consent.
“Kopparberg is a drink for everyone and we have immediately suspended our ads from this channel pending further review of its content.”
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Michelle, the former Apprentice winner who hails from Hull and is fronting her own show, Dewbs&Co, was clearly unimpressed and tweeted to her 114k followers: “Imagine being @KopparbergUK and saying with a straight face that ‘you are a drink for everyone’ and then wanting to pull ads from a section of viewers.
“Either you are indeed a ‘drink for everyone’ or you’re not.”
Many of Michelle’s followers jumped in to support her stance and vowed to boycott Kopparberg.
One posted: “I think you will discover that @GBNEWS is a channel for everyone. I would be interested to hear a thorough explanation if you find otherwise.
“In the meantime I have just returned 24 bottles Kopparberg to the supermarket and swapped them for Bulmers.”
Another wrote: “If you boycott this show, a perfectly balanced, unbiased, media network, I will boycott your brand and I’m almost certain I’m responsible for at least a third of Kopparberg sales in the UK.”
A third said: “What an outrageous response! I have one bottle of Kopparberg left in my fridge and it will be my last. These vile companies that don’t believe in free speech or freedom of thought do not deserve our custom.”